SAM Coverage
Marketing
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2002-2003 Media Directory
Annual roundup of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
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Can You Hear Me Know?
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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Information Overload
Online press kits can be a great aid, but only if they are up to date and easy to use.
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Chair or Gondola
The uphill travel experience will be kicked up a notch this winter at Mont Orford with the choice between chair or gondola-on the same…
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Tapping TV
No-one disputes that TV is a great marketing medium. But how can winter sports take advantage?
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Popping Into Summer
Another installment in the summer profit series, here’s how Sugarloaf successfully teamed up with the community for a summer concert.
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Playing With the Big Boys
Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a much needed…
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When Every Second Counts
Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death.
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Dress for Success
Uniforms should be considered one of your most important marketing strategies. Here’s whats new.
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2000 Metro Newspaper Directory
This listing includes newspapers with special ski sections and winter travel promotions in the major North American markets.
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An Inside/Outside View of Marketing
The former communications director of Purgatory Resort explains that the ski industry is sorely lacking in marketing muscle and good research methodology. He says…
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Letters
Don’t Bite the Hand That Feeds You is a letter that supports John Jacobs letter in July 2000 that points to small ski areas…
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Watch the Competition Plan Ahead
Janet’s opinion piece points out the cruise and golf industry’s smart marketing and timely advertising to get vacationers to take to the water and…
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.