SAM Coverage
Marketing
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Vail Resorts Q2 Earnings Down, Skier Visits Up
SAM Magazine—Broomfield, Colo., March 9, 2023—Vail Resorts reported a decrease in its second quarter earnings (EBITDA) of approximately 1 percent from the prior year…
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Ikon Pass Prices Rise 7.5%, Includes New Benefits
SAM Magazine—Denver, March 9, 2023—Alterra Mountain Company is raising prices on its Ikon Passes roughly 7.5 percent for 2023-24, its sixth season, and is…
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Killington Receives Key Approval for New Ski Village
SAM Magazine—Killington, Vt., March 8, 2023—Killington Mountain Resort will move ahead with plans to build a new ski village with 1,500 residences, including workforce…
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POWDR Wins Death Valley Concession Contract
SAM Magazine—Park City, Utah, March 7, 2023—Destination Death Valley, LLC, a subsidiary of POWDR, has won the contract as concessioner for Stovepipe Wells Village…
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Vail Resorts Increases Epic Pass Pricing 8%, Expands European Partners
SAM Magazine—Broomfield, Colo., March 7, 2023—Vail Resorts has released pricing for the 2023-24 Epic Pass suite. The restricted Epic Local Pass will retail for…
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Wolf Ridge to Transfer Ownership, Rebrand
SAM Magazine— Mars Hill, N.C., March 6, 2023—Wolf Ridge Ski Resort looks set to transfer ownership this year. Deborah and David Hatley, owners of…
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Indy Pass Unveils 2023-24 Pricing, Will Limit Sales
SAM Magazine—Portland, Ore., March 6, 2023—Indy Pass released 2023-24 season pass pricing today. The new retail cost of the adult Base Pass ($279) and…
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Selling Summer
While your winter value proposition is well established, selling your summer offerings is often trickier. Here’s how to stand out in the “off season.” …
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Rock to Become President of Vail Resorts Mountain Division
SAM Magazine—Broomfield, Colo., Mar. 2, 2023—Longtime resort leader Bill Rock will become president of Vail Resorts’ mountain division on May 1, replacing current division president…
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New Vail Resorts Mobile App Will Allow Phones to be Used as Tickets, Passes for 2023-24
SAM Magazine—Broomfield, Colo., March 2, 2023—Vail Resorts will replace its longstanding EpicMix mobile app with the new My Epic app in the fall of…
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EXCLUSIVE SPECIAL REPORT: Indy Pass Gets New Owner, Maintains Independence
In a move intended to bolster the future of the five-year-old Indy Pass, the Pass is being acquired by Entabeni Systems, “the long-time trusted…
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Tale of Two Winters
By LINDA GOODSPEED East and West. The two sides of the country are experiencing two very different winters: In the West, consistent cold and…
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I AM A SNOWMAKER 2023: And the Winner Is…
SAM Magazine—Killington, Vt., February 2, 2023—Over 12,000 votes were cast during the 11-day voting period in the 2023 I AM a Snowmaker contest. This…
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Alterra Acquires Southern California’s Snow Valley
SAM Magazine—Big Bear Lake, Calif., Jan. 20, 2023—Alterra Mountain Company has closed on its acquisition of Southern California’s Snow Valley Mountain Resort. Snow Valley…
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Fire Destroys Calabogie Peaks Pump House
SAM Magazine—Calabogie, Ontario, Jan. 4, 2023—Early Tuesday morning, a fire engulfed the snowmaking pump house at Calabogie Peaks, shuttering the ski area for the day…
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Important Precedent Set in Oregon Ski Area Ruling
SAM Magazine—Portland, Ore., Dec. 20, 2022—Recreational use law was successfully used as a defense against a plaintiff seeking $1.5 million in a parking lot…
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Is the Press Release Dead?
When to leverage your resort’s message in the media (and why you still should). Pity the poor managing editor at a mid-level newspaper or…
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Behind the Curtain
Sharing the day-by-day details of mountain operations can be a successful way to create community while marketing your resort. In ski area marketing, we…