SAM Coverage
Marketing
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Towle Assumes Role as GM at Bridger Bowl
SAM Magazine—Bozeman, Mont., Oct. 19, 2022—Hiram Towle assumed his new role as GM of the non-profit Bridger Bowl Ski Area, Mont., this week. A…
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Wild Mountain Edges Out Andes Tower Hills as First to Open
SAM Magazine—Taylors Falls, Minn., Oct. 18, 2022—While a handful of resorts in the East and West began making snow in earnest last week, it…
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No-Frills Resorts Rise to the Top in SKI Reader Survey
SAM Magazine—Boulder, Colo., Oct. 17, 2022—SKI Magazine’s 2023 “Top 50 Resort Reader Survey” has been released with some noteworthy trends, albeit not totally surprising to…
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Scott Jones Named GM of Prinoth Grooming, North America
SAM Magazine—Salt Lake City, Utah, Sept. 23, 2022—Prinoth has appointed Scott Jones as general manager of its North American snow grooming division. Based in…
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No Immediate Changes Planned for Jay Peak
SAM Magazine—Jay, Vt., Sept. 22, 2022—Pacific Group Resorts Inc. (PGRI) does not plan to make any immediate changes to Jay Peak’s pass products, management,…
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U.S. Ski and Snowboard Hall of Fame Class of 2022
SAM Magazine—Park City, Utah, Sept. 20, 2022—The U.S. Ski & Snowboard Hall of Fame has selected nine individuals for induction next March. The athletes…
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Indy Pass Sales Reflect Growth in Partnerships
SAM Magazine—Portland, Ore., Sept. 16, 2022—After adding 40 partner resorts since the end of the 2021-22 season, the Indy Pass now has 96 alpine…
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The Data Made Us Do It
Mt. Hood Meadows uses technology, data analysis, and messaging to manage visitation, improve the guest experience, and increase revenue. Some thought the April 1,…
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Three More Ski Areas Added to Indy Pass
SAM Magazine—Portland, Ore., Sept. 6, 2022—Bluebird Backcountry, Colo.; Chestnut Mountain, Ill.; and Snowriver, Mich., have joined the Indy Pass starting in winter 2022-23. With…
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Ikon Pass Adds Lotte Arai and Panorama
SAM Magazine—Denver, Sept. 1, 2022—Alterra Mountain Company’s Ikon Pass has added Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia. With…
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Big Snow, Mich. Acquisition Closed, Renamed Snowriver Mountain Resort
SAM Magazine—Duluth, Minn., Aug. 29, 2022—Charles Skinner Jr. has closed on the acquisition of Big Snow Resort, which includes Indianhead and Blackjack ski areas,…
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Arizona Snowbowl Wins 2022 Rise Up Challenge
SAM Magazine—Natick, Mass., Aug. 23, 2022—In a tight race, the lift maintenance team from Arizona Snowbowl and its featured lift mechanic Nick Gilbertson have…
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Peter White to Re-acquire Mont Glen, Reopen It to the Public
SAM Magazine—West Bolton, Quebec, Aug. 24, 2022—Former owner Peter White has entered into an agreement to purchase Mont Glen for CAD $6.1 million and…
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More Bidders for Jay Peak Likely to Appear
SAM Magazine—Jay, Vt., Aug. 24, 2022—With the likelihood that another bidder (or more) for Jay Peak will surface in the next few days, the…
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Vail Town Council Blocks Permits for Vail Resorts Employee Housing Project
SAM Magazine—Vail, Colo., Aug. 5, 2022—The Vail town council approved an emergency ordinance this week that suspended all permits for any activity on Vail…
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SNOW PEOPLE – August 2022
In SAM’s Snow People, we highlight recent personnel moves made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news,…
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Controversial Commissioners Out, Gunstock Leaders Return to Work
SAM Magazine—Gilford, N.H., Aug. 2, 2022—The Gunstock Mountain Resort senior leadership team is back to work today after the Belknap County Delegation voted 9-1…