SAM Coverage
Marketing
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One Dead, One Seriously Injured After Tremblant Gondola Accident
SAM Magazine—Tremblant, Quebec, July 17, 2023—One person has died and another is in critical condition in a Montreal-area hospital after a piece of heavy…
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As Water Recedes, Ski Vermont Offers Online Resource for Flood Victims
SAM Magazine—July 13, 2023—Water has started to recede in Vermont after torrential rains and historic flooding in some mountain locations, with Killington, Magic Mountain,…
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Longtime Cannon Mountain GM John “JD” DeVivo Named GM at Wyoming’s Antelope Butte
SAM Magazine—Franconia, N.H., July 11, 2023—Longtime Cannon Mountain Ski Area GM John “JD” DeVivo will assume the role of GM of the non-profit Antelope…
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Tina Burford Named GM of Australia’s Mount Hotham
SAM Magazine—Mount Hotham, Victoria—July 11, 2023—Australia’s Mount Hotham Skiing Company has named Tina Burford as its new general manager. Burford comes to the position…
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Northeast Ski Areas Report Damage, Closings in Wake of Floods
SAM Magazine—July 10, 2023—Concern is growing among ski area operators in Vermont and New York, with damage already being reported in the wake of…
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Colorado’s Lift-Free Bluebird Backcountry to Close
SAM Magazine—– Kremmling, Colo.—July 10, 2023—After three seasons of operation, Bluebird Backcountry, a ski touring-only area operated on a private ranch between Kremmling and…
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The Focused Future of Direct Mail
Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent. When you look across the landscape…
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Gregory to Receive NSAA Lifetime Achievement Award
SAM Magazine—Lakewood, Colo., May 2, 2023—The National Ski Areas Association (NSAA) will recognize former Alterra Mountain Company leader Rusty Gregory with a 2023 Lifetime…
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SAM’s Annual Best & Worst in Marketing 2022-23
From splashy to small, this year’s marketing hits and misses covered it all. This story is from the SAM print archive Subscribers can…
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Peer Reviews 2022-23
Top resort marketers compliment the marketing efforts of other ski areas. This story is from the SAM print archive Subscribers can read the full…
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Inclusive Marketing is Authentic Marketing
Authentic, values-driven storytelling is the key to inclusive marketing that has a real impact. Over the past few years, we have seen a tidal…
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Nominate an Up-and-Comer for the 2023 “10 Under 30”
SAM Magazine—Natick, Mass., April 17, 2023—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are invited…
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John Kelly Named Taos Ski Valley COO
SAM Magazine—Taos Ski Valley, N.M., April 13, 2023—Taos Ski Valley promoted vice president of operations John Kelly to chief operating officer. As COO, Kelly will…
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Alyeska Joins Ikon
SAM Magazine—Denver, Colo., April 13, 2023—Alyeska Resort, located 40 miles south of Anchorage, Alaska, has joined the Ikon Pass for the 2023-24 season. The Ikon…
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Indy Pass to Meter Growth After Record Volume Halts Sales
SAM Magazine—Grand County, CO—April 10, 2023—Sales of the 2023-24 Indy Pass have been suspended after the volume of renewals and purchases by new passholders…
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Four Antelope Butte Board Members Resign Citing Safety Concerns
SAM Magazine—Sheridan, Wyo., April 7, 2023—Four Antelope Butte Foundation (ABF) board members have resigned this week, three citing safety concerns regarding operation of the…
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Little Switzerland Puts the Brakes on Bike Park
SAM Magazine—Slinger, Wis., April 6, 2023—Little Switzerland will permanently close its summer bike park because of increased insurance costs. In a statement posted to…
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Western Resorts Continue to Get Buried by Historic Snowfall, While the East Makes Up for Lost Time
With historic snowfall at ski areas throughout the western United States, many resorts are poised to wrap up the season with later-than-expected closings and…