SAM Coverage
Marketing
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Bluebird Backcountry Names Scott Leigh GM, COO
SAM Magazine—Steamboat Springs, Colo., Aug. 2, 2022—Scott Leigh was appointed as general manager and chief operating officer of Bluebird Backcountry, effective Aug. 1. In…
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Mid-Summer Demand Solid, Not Record-Breaking Resorts Report
SAM Magazine—Ludlow, Vt., July 27, 2022—Resorts across North America have eased into summer this year, with the Fourth of July holiday weekend serving as…
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New Products :: July 2022
A variety of new items for ski area operators to consider. This story is from the SAM print archive Subscribers can read the…
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Amy Ohran to Lead Northstar California
SAM Magazine—Truckee, Calif., June 24, 2022—Amy Ohran will join Vail Resorts as the new vice president and general manager of Northstar California, effective July…
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Mt. Hood Skibowl Suspends Mountain Biking After Lost Lawsuit
SAM Magazine—Government Camp, Ore., May 10, 2022—Mt. Hood Skibowl has suspended its summer bike operations after losing a lawsuit from a man who said…
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Smugglers’ Notch Resort to Offer Employees Free Childcare
SAM Magazine—Jeffersonville, Vt., May 9, 2022—Smugglers’ Notch, Vt. will offer free, full-time childcare for all employees. The benefit will be rolled out in phases…
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with their guests,…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the unique essence…
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Screen Time
Ski areas are increasingly turning to digital signs to inform guests and smooth ops. Jackson Hole Mountain Resort, Wyo., has received much attention for…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s marketing, but…
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Former Jay Peak President Bill Stenger Sentenced to 18 Months
SAM Magazine—April 15, 2022, Burlington, Vt.—Former Jay Peak, Vt., president Bill Stenger, 73, was sentenced by a federal judge Thursday to serve 18 months…
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Vail Resorts to Add Housing for 875 Employees Across Four Resorts
SAM Magazine—Broomfield, Colo., April 12, 2022—Vail Resorts (VR) has planned four new investments in employee housing at Park City Mountain, Utah, Whistler Blackcomb, B.C.,…
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Continued Surge in Capital Improvements
SAM Magazine—Cambridge, Vt., April 1, 2022—Around the globe, the industry is showing signs of growth with a slew of new construction, expansion, and development…
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Timberline Pursues Plans to Further Integrate Summit Pass
SAM Magazine—Government Camp, Ore., March 31, 2022—A new master development plan from Timberline operators R.L.K. and Company outlines major capital investments to further integrate…
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Homewood Mountain to Become Semi-Private Resort
Updated April 25, 2022 to acknowledge original reporting by Moonshine Ink. SAM Magazine—Homewood, Calif., March 28, 2022—Homewood Mountain Resort owner JMA Ventures has said the…
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Magic Mountain Supports Ukrainian Children’s Fund
SAM Magazine—Londonderry, Vt., Mar. 3, 2022—Magic Mountain will donate $10 of every lift ticket for the coming weekend to the Save the Children Crisis Relief…
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Indy Pass Holds Prices for 2022-23, Introduces Mega Switch Pass
SAM Magazine—Portland, Ore., March 2, 2022—Pricing for 2022-23 Indy Pass products will not increase from 2021-22, but new this year is a $20 discount…
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SAM Terrain Park Contest Winners
SAM Magazine—Natick, Mass., Feb. 4, 2022—Nearly 2,500 votes were cast in the 15th annual SAM Terrain Park Contest, in which a total of 40 entries from ski…