SAM Coverage
Marketing
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I AM a Snowmaker 2022: And the Winner is…
SAM Magazine—Natick, Mass., Jan. 28, 2022—A record 16,000 votes were cast during the 11-day voting period in the 2022 HKD I AM a Snowmaker…
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Cross Country Ski Areas Off to a Good Start
SAM Magazine—Woodstock, Vt., Jan. 27, 2022—Season pass sales, demand for rental equipment, and lesson sales are all up at a majority of North American…
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Camelback Resort to Provide Season Passes for Winter4Kids Participants
SAM Magazine—Tannersville, Pa., Jan. 25, 2022—Camelback Resort and Winter4Kids have partnered on a new initiative to support skiers and snowboarders from diverse economic, racial,…
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Supreme Court Stays OSHA Vax Mandate
SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more…
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Covid Impacts Quantified in Quebec Ski Areas Study, Visits Up
SAM Magazine—Terrebonne, Quebec, Jan. 13, 2022—While Quebec ski areas were able to open and stay open for the 2020-21 winter season, financial results unveiled…
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2022 “I AM a Snowmaker” Voting is Now Open
SAM Magazine—Natick, Mass., Jan. 10, 2022—Online voting for the 2022 HKD and SAM “I AM a Snowmaker” contest is now open through midnight (EST) on Friday,…
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The Value of Video
Video marketing is low-hanging fruit—here’s how to take advantage of it. When I was a snow reporter in the mid-2000s, the iPhone had just…
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NSAA Cancels Winter Shows
SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for…
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Ski Areas Respond Mid-Holiday as Covid Surges
SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are…
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Holiday, Winter Season Looking Merry at Western Destinations
SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for…
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Cautious Optimism and More Openings Post-Thanksgiving
SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor…
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Kingvale, Tapawingo Coming Back Online in 2022
SAM Magazine—Truckee, Calif., Nov. 24, 2021—Two small ski areas on opposite sides of the country are set to reopen after years of closure: Kingvale…
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Uncooperative Weather Delays Some Resort Openings
SAM Magazine—Wardsboro, Vt., Nov. 17, 2021—A recent spate of mild weather has forced several ski areas from the Northeast to the Rockies to delay…
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Aspen Skiing Company Raises Wages, Adds Housing
SAM Magazine—Aspen Snowmass, Colo., Nov. 12, 2021— Beginning with the next pay period, Aspen Skiing Company (ASC) will increase starting hourly pay to $17…
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Take Advantage of Email
A guide to kickstart your email marketing and reap the profitable benefits. (Psst, we’re talking to you, small ski areas.) In a recent…
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Vaccine Passport Required for Guests at Quebec Ski Areas
SAM Magazine—Terrebonne, Que., Nov. 2, 2021—The Quebec government will require proof of vaccination (a vaccine passport) for people age 13 and older to use…
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I AM a Snowmaker Nominations Are Open
SAM Magazine—Natick, Mass., Oct. 11, 2021—Nominations are open for the 7th annual I AM a Snowmaker contest, presented by HKD Snowmakers. The contest highlights the hard…
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Polumbus to Succeed Graves as Whitefish CEO
SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after…