SAM Coverage
Rental
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Vail Resorts Details Pass Sales, Winter Forecast in Q1 Report
SAM Magazine—Broomfield, Colo., Dec. 12, 2017—In its most recent quarterly earnings report, Vail Resorts said it expects to sell a total of more than…
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Year-Round Snowsports Complex Planned for Castle Rock, Colo.
SAM Magazine—Castle Rock, Colo., Nov. 20, 2017—Developers will break ground this month on Miller’s Landing, a new 65-acre mixed-use project in Castle Rock, Colo.,…
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The Fairbank Group Launches Variable Lift Ticket Pricing Online
SAM Magazine—Hancock, Mass., Nov. 20, 2017—The Fairbank Group’s resorts—Jiminy Peak, Mass., Bromley, Vt., and Cranmore, N.H.—are now offering discounted advance purchase lift tickets through…
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Snow People – October 2017
This October edition of Snow People includes happenings to prominent people in the mountain resort industry since our last edition in early August. Sam…
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Snowmaking Begins in the U.S.
SAM Magazine—Dover, Vt., Sept. 27, 2017—The mercury dropped over the weekend in the western high country, and a handful of resort snowmaking crews took…
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2017 MSAA Summer Meetings and Trade Show
The 2017 MSAA Summer Meetings & Trade Show, held Aug. 20-23 at Devil’s Head, Wis., was memorable for several reasons. For one, this was…
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Get In, Get Out
Leading rental shop practices for handling newcomers to skiing and riding. The rental process and its many steps—paperwork, standing in lines, boot fitting,…
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Mountain Spy :: January 2015 :: Gear Rental
In this month’s Mountain Spy, we tackle the simple act of renting gear. When a customer has doubts about going through the rental process,…
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What Renters Want
From self-service boot selection to reformatted shops, see how these resorts have successfully upped their rental game. The push to increase trial and especially…
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Rental Gear 2014
Manufacturers on both the Alpine and snowboard sides continue to find ways to make the rental process easier and guests happier. The four cornerstones…
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One Big Happy Family
After years of tweaking, Mt. Hood Meadows has refined its approach to newcomers with great success. After years of product development, process improvement, and…
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Right In Tune
Rental gear can make or break a guest experience and requires year-round care. Given the profit contribution rental makes for many areas, the capital…
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Rocking the Rental World
Areas are actually making rental shops a positive part of the guest experience. Today’s rental shop is not your father’s rental shop. It’s not…
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In Tune With the Times
Cascade’s investment in an expensive piece of equipment has paid off in spades. For a modest-sized Midwestern ski area, Wisconsin’s Cascade Mountain has quietly…
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What Don’t You Rent?
Clothing rental is a big money maker for small resorts. We’ve all seen him: The first-time skier with his Levis tucked into his boots,…
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Creating Space
As rental operations expand, clever storage solutions can maximize your available space. With one third of all skiers and riders on the mountain these…
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The Ultimate Treehouse
Aspen/Snowmass started from scratch and created the ideal children’s center. “Investing in the youngest generation” is a dictum the Aspen Skiing Company has taken…
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Speak Out :: Family Fun?
The trials and triumphs of taking a family ski vacation. One of the joys of working at SAM has always been traveling to winter…