SAM Coverage
Rental
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Piling on the Extras
This piece is about a Leran To Ski/Ride program at Pats Peak, N.H., where extra income is generated by lesson programs run for local…
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It’s You; Not the Equipment
While equipment advances are great, let’s not forget to sell the fun that is skiing. David suggests instructors ski on the gear that’s available…
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Making a Good First Impression
Smart layout in the rental shop can help customer flow, alleviate anxiety and generate happy guests.
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From the Streets to the Slopes
A look at the next generation of snow toys including snowdecks, bicycles on skis or boards, and steerable tubes.
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Rental Mania in the Millennium; I Want My SAMMY
Two pieces: The first introducing our Rental Equipment Roundup and our role at SIA (showcases); the second soliciting SAMMY Award nominations.
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Intrawest: A Rental Profile
Intrawest is revising its rental shops for better margins and service through the use of “Pods” where customers sit and shop personnel bring gear…
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Keeping Track of Inventory
This is a roundup of the software packages available to automate and simplify keeping track of all the info on rental and retail inventory.…
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Binding Indemnification Programs
This article outlines how a rental shop should go about joining a manufacturer’s indemnification program to hedge against the possibility of future lawsuits. It…
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One Stop: Step In, Step Out
Ski Liberty, Pa.’s, snowboard rental shop has one of the largest inventories in the east and redesigned their new shop to make sure it…
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Battling Inadequate Rentals
Though ski area managers have been working to upgrade rental condominiums over the last few years, eradicating the worst might take a few more.…
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What’s In A Winning Rental Operation?
Wachusett Mountain, Mass., believing renters are their most important customers, leaves nothing to chance to keep them happy and the rental shop productive, from…
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Demos Driving Rentals
SAM interviews Bill Irwin of Elan Ski and Snowboards to evaluate the changing nature of the rental market.
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What’s Hot in the Rental Shop
A survey of rental shops across the country indicates that demand for snowboards continue to rise, but that shaped skis, snowblades and helmets are…
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Renting Super Sidecuts
Now that consumers seem to have enthusiastically accepted the concept of super sidecuts, rental managers need to train staff in this area, specifically regarding…
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Going Short On Cross Country
A look at the latest trend in cross country ski technology: the “short ski.” With a standardized short ski that comes in only one…
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Making Money In The Board Business
A guide to the retail and rental snowboard operations that have proven to be profitable. Written by SAM’s snowboard consulting professional. Includes tables of…
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1995-96 Rental Equipment Preview
A preview of the many new entries into the snowboarding rental market. Includes color photos and news of new lines and manufacturers’ intentions for…
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Rentals And Risk
An editorial on the lack of professionalism in resort rental shops. The author recounts numerous mishaps and how rental operators can reduce their risk…