The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

July 1991 Issue

What They Say Or What They Do

New data suggests there are five million U.S. skiers, not the 11 to 14 million we read about. A comparative look at the different studies conducted by American Sports Data (ASD), National Sporting Goods Association (NSGA) and the Leisure Trends/ Gallup poll results. The three researchers use different methodologies to determine the total number of active skiers in a particular year, with varying results.

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