Learn to Ski, Learn to Ride

Typical January crowds at North American resorts include core skiers and riders representing the usual demographics: predominantly white, wealthy, long-time enthusiasts. But another group also hits many slopes after the New Year: beginners. 

January has long been a month when school and youth groups get bused to mountains, and resorts and regional organizations bundle affordable beginner packages. These programs aim to support the idea that first-time skiers and riders—particularly young ones and those from population demographics that typically don’t ski or ride—represent the future growth of snowsports.