Marketing Versus Ops Continued…
As a continuation of an article SAM ran last May about marketing versus operations, author Skip King of Reputation Strategies was invited to address the Ski Areas of New York crowd this past September. This slide was used to illustrate the difference between the marketing department’s desire for the highest trail count and how operations feels about opening iffy slopes.
The Battle of the Firsts
Some of the battles for opening first every year are legendary: Loveland versus Arapahoe Basin, Killington versus Sunday River. Well, Great Glen Trails Outdoor Center in New Hampshire fired up its own guns on October 6 and made some tracks—cross country that is. The cover looks a little thin, but sliding is sliding.
