SAM Coverage
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Skates, Boards, Plywood and Asphalt
Mount Sunapee, N.H., built a skatepark in their parking lot, generating summer traffic, earning money and turning parents into real fans.
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Getting Into Bed Together
Cross-promotions between manufacturers of consumer goods and resorts can bring added profits and exposure to both sides of the industry.
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Reports
Court Decides for Jiminy peak–broken femur incident 1998; Mammoth Power Fines End, For Now–infamous rolling blackouts; NSAA Introduces New Symbol–orange blob for freestyle terrain;…
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Rental Equipment in the Spotlight/SAMMY Time
The memo highlights the “Rental Equipment Handbook 2002” supplement in the issue and tells readers about the Renmtal Alley showcase scheduled for Las Vegas;…
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The X Games Delivers Bigtime But Should We Ask For More
The continuing success of X Games events, TV coverage, crowds of spectators, could benefit the Guild of Action Sports to help fund insurance, education,…
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PSIA-AASI Replies, Explains Role
This essay by the president of the PSIAA is a response to Speak-Out pieces in the November 2000 issue that discussed the role of…
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Thoughts on our 40th Year
A brief salute to our readers and our advertisers for their support over a period of 40 years.
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A Huge Sigh of Relief
Early-season visits hint at a strong current season at most ski areas across the continent.
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We Remember Two Friends
John Jay, early ski-filmmaker, and Bob Gillen, editor and publisher of Snow Industry Letter, are briefly profiled.
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The End Page
Wild Mountain, Minn., lost power the day after Thanksgiving and made due towing skiers with Pisten Bullys and cooked burgers and brats on gas…
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SAM Idea Files
Using float chargers to juice up batteries w/o overcharging and using an extra battery with a marine switch for backup power at Winterplace, W.V.;…
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B-to-B Websites
This occasional column features Websites dedicated to help resorts find equipment and services for all aspects of the business.
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Seth Says: The Marketing Wisdom of Marshall Tito
Seth takes a look at how the disconnect between ski school, rentals and ticketing works to frustrate visitors and lead to losses of regular…
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Letters to the Editor
Paul McMorris asks for names re: Idea File piece in the November 2000 issue; Marian Austin of Association of Scottish Ski Areas reminds us…
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Staying In Touch With Guests
Walkie-Talkie radio use among guests gives resort operators another way to monitor activities on the hill and to respond to potential problems.
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
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MVP: A Lifetime of Service
This is a brief profile of Robert Davis, who has been with American Tramways, and its previous incarnations, for the past 40 years.
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…