SAM Coverage
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Are Your Downloadables Deductible?
The article discusses the gray area of deducting costs of certain aspects of maintaining a Website for business purposes. No code exists, but precedent…
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It Ain’t Just Skiing
This is the third piece in a series on ski schools. It details Aspen ski schools, which have one of the industry’s highest return…
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Boot Camp Symposium on Terrain Features
This is an article describing the symposium sponsored by Pisten Bully at Mammoth Mountain, Calif., in November of 2000. There was classroom training as…
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When In Doubt, Shop
This piece details how a strong, carefully planned retail presence can lead to year-round sales success.
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Brian Fairbank: On a Mission to Convert
This profile of new NSAA Chairmman Brian Fairbank, also owner-general manager of Jiminy Peak and Brodie Mountain, Mass., details his committment to the NSAA…
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Stay Tuned
The article highlights the practices and the importance of keeping rental fleets tuned for customers. Contains a sidebar on backshop tips.
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Avalanches and Your Customers
This piece advocates resorts offering guests educational avenues to learn about avalanches and backcountry safety as off-piste skiing becomes more popular among guests.
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Increasing Skier Visits
This piece posits that better retention rates and real growth will be improved if the ski instruction martketplace is opened up to new methods.…
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Needed: Shaper Beginner Rental Ski
Tim’s piece decrys the apparent lack of durability of shaped beginner rental skis. The cap construction, he says, means the ski looks old after…
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A Vital New Role for Ski Schools?
David points out that in trying to fix low retention rates among ski areas, ski school needs to play an important role, making instructors…
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Our High-Flying Real Estate Image
This short piece points out that while selling real estate isn’t a bad thing, the ski industry could be hurt by the emerging image…
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Staying in the Green
This is a roundup of what resorts across the continent are doing to be environmentally sensitive.
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End Page
Joe Gmuender engineering from a lawn chair; using old skis as tomato stakes; engineering definition from Nils Ericksen; A weird survey.
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SAM Idea Files
Mirrors at top terminals to help lift operators keep watch of the end of the unloading ramp while also watching approaching skiers from Snowshoe,…
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Drawing Athletes Out of Doors
This article describes a Tubbs Snowshoes-Reebock program aimed at increasing snowshoeing at resorts by appealing to indoor athletes in city gyms. Programs at ski…
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Nastar is Reborn
The story explains the new deal to rejuvenate citizen racing at ski areas through Nastar. Agreement hammered out involving SKI magazine, the U.S. Ski…
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Triumph of a Dream
This actually is an excerpt from Pete Seibert’s new coffee-table book “Vail: Triumph of a Dream.”
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Lift Loading Accidents
This is a case review of an accident that reaffirms the importance of proper training of lift attendants.