Electronic Satisfaction

According to Joanna Belbey, president of Direct Response Marketing, based in Brooklyn, New York, a typical e-mail survey costs about half that of a conventional mailed survey. Moreover, she says electronic surveys enable response times to be cut to about a week, and return rates can be as high as 50 percent.

Not surprisingly, those metrics have turned more than a few heads in the business world. This interest has made two electronic survey solution providers among the fastest-growing companies in the U.S. Web Surveyor (www.websurveyor.com) made the Rising Start Fast 500 for 2003, a list compiled by Deloitte Technology. And Perseus (www.perseus.com) made the Inc. 500 List of America’s Fastest Growing Private companies for 2003.