The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM · The Digital Edition

September 2004

Measuring the Growth Model

With the industry’s new mandate to convert new skiers and snowboarders, here’s a look at some successful programs.

Read the cover story →

17 articles

In This Issue

  • SAM Idea Files

    A thermometer calibrator, wire rope railing adn charlift seats are some of the great ideas from creative ski resorts.

  • Industry Reports

    Steamboat Lawsuit settled for $5.1 million. Silverton Might Expand. Bombardier Sold Again. Gray Rocks to Close. Mountain High Buys Sunrise. Brodie Sold…

  • A new guest editor and more

    Guest Editor Bill Benneyan.

  • Speak Out

    A response to your open letter, by David Crowley. Clarifying the Numbers, by Nolan Rosall, President, RRC Associates.

  • Blue Pages

    What happened to the Vail sale? Building Ski Domes in the Swamp. A few silly millimeters taller. What, a gated community isn’t…

  • Finding Common Ground

    Link values and culture to create a vibrant and diverse multi-generational workplace.

  • Attending to the Details

    A saftey expert like Daryl Hillyer can help evaluate work procedures throughout a resort.

  • Electronic Satisfaction

    Cut market research costs with on-line surveys.

  • Layers of Protection

    Dealing with liablity issues is like dressing for winter weather: No one piece insulates you for all conditions, but the right combination…

  • Measuring the Growth Model

    With the industry’s new mandate to convert new skiers and snowboarders, here’s a look at some successful programs.

  • What’s New

    As the winter season nears,we take a look at some innovative new products that could make life a little easier and clients…

  • It’s a Mad, Mad, Mad Mag World

    There is no shortage of magazines for skiing and snowboarding enthusiasts. But where are your marketing dollars best spent?

  • Construction Site

    The summer construction continues with new lifts, lodges and toys.

  • Training for Success

    Not everyone is born a people person. That’s why it is important to train your staff to be as personable as possible.

  • Riding the Gravy Train

    When Winter Park redid its old cafeteria, not only did the lodge get a face lift, but profits took a turn for…

  • Does it Pay to be Green?

    Aspen CEO Pat O’ Donnell is leading the way in environmental affairs.

  • Am I Having Fun, Yet?

    This article is currently not available online. Please email donna@saminfo.com for a pdf copy of the article

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