In This Issue
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Meet the New Boss
The SAM interview with Kelly Pawlak, NSAA’s new president and CEO. In late October, just before Halloween, we visited new NSAA president…
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Olympian Teamwork
A behind-the-scenes look at the upcoming Winter Games in Pyeongchang, South Korea, and the companies that laid the groundwork.
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Summit Series :: Developing Future Leaders
SAM is launching a new leadership development program called the SAM Summit Series. This article highlights the first session in the program…
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Lift Business Ramps Up
By almost any measure, 2017 was one of the most notable years for lift installation in the past decade. Resorts across North…
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Going Big on Mini Golf
Really? Yes. Mini golf demonstrates the truism that anything worth doing is worth doing well—even extremely well. Years ago, Diane Mueller had…
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Rental Buyer’s Guide 2018-19
SAM’s annual review of the latest trends in products and programs for the alpine and snowboard rental business. Currently, with the euro…
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Idea Files :: January 2018
The best idea of 2017, plus de-icing solutions for chairs and comm lines. Thanks to all the resorts who submitted ideas over…
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Speak Out :: January 2018
As harassment revelations topple leaders across a wide swath of industries, we must assess our own business culture. Timing Is EverythingBy Olivia…
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On the Road :: January 2018
Fall consumer shows, Cutter’s Camp Refresher, Killington World Cup Boston Ski Show Boston, Mass., Nov. 9-12 Crowds flocked to the Boston…
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News & Views :: January 2018
Terrain park contest winners, NASTAR’s golden year, crowdfunding, etc. 2017 TERRAIN PARK CONTEST RESULTS The Scott Delforte Park Jam, Bristol Mountain, N.Y.…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of…
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Rethinking Achievement
Rewarding kids for good grades is a no brainer, but are we missing an opportunity to do more? I was never a…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO…
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DIY Lift Inspection
Conduct your own predictive maintenance inspections that don’t cost a fortune or require an outside contractor. If this were an ideal world,…
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How Effective is Your Staff?
Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of…
