In This Issue
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Sepp Ruschp, 1908-1990
An obituary for Sepp Ruschp, who died recently in Stowe, Vermont. Sepp was a respected leader in the ski industry, known for…
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How Many New Skiers? Or The Murky Path Of Promotional Math
USIA bought baseline research for tomorrow and tried to whip it into a sales pitch for today. SAM attempts some perspective on…
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Environmental Affairs — An Announcement
This magazine has long been urging our industry to play a more mature and effective role in managing its environmental affairs. What…
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Ski Reports
A legendary figure in ski history, Sepp Ruschp, 81, died June 8 at his home in Stowe, Vt., of self-inflicted gunshot wounds.…
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Space-age Avalanche Control
I stood transfixed by the liquid crystal readout and the array of buttons, knobs and switches displayed on the generous surface of…
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On Hiring an Advertising Agency: 10 Suggestions and 25 Tips
You need to appoint an advertising agency. On the surface this does not seem daunting. Indeed, it may evoke excitement. But —…
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Getting Ready for the “Golden Hour”
During the Vietnam War, medical personnel learned the importance of the “golden hour” in which victims of traumatic injury had the highest…
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Hazards Underfoot
If there is a ski resort that has not had a slip-and-fall lawsuit, it must have just opened. While it is legitimate…
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Speak Out
Whether it was USIA’s first (which it was, technically) or NSAA’s last (which it was in spirit,), the Boston Convention and Trade…
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Ski Industry Focus
County Votes Against New Ski Area Will the decision to permit a new ski area on federal land now be based on…
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Saalbach Snubs Snowmaking
In June 1988, the FIS Congress in Istanbul selected Saalbach/Hinterglemm, Austria, as the 1991 World Championship site on the first ballot —…
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Focus On The New Skier
The new skier: Who is she? Who is he? This year, our coverage of the annual National Ski Opinion Survey (NSOS) will…
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Why The 10.9 Percent Drop In Skiers For 1989?
Skiing did not do well as a participant sport in 1989, according to data released by two separate organizations, National Sport Goods…
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Periodic Load Testing
In most states the only time a ski lift is load tested is during the initial acceptance test and inspection process, after…
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Attendance Down, New Ideas Up At Cross Country Convention
Cross Country Ski Areas Association headed to the Wasatch this spring for the thirteenth annual convention, April 19-23. The Prospector Square Convention…
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Growth Issues At Colorado Ski Country Annual Meeting
Something Henry Ford said years ago may have set the tone for the wrap-up session of the annual meeting of Colorado Ski…
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NSAA Convention: Highlights And Headlines
To paraphrase Mark Twain and a seminar participant, the reports of alpine skiing’s demise are greatly exaggerated. That was the message managers…
