In This Issue
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SAM’s Annual Best and Worst in Marketing 2017-18
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all…
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Summit Series :: Finance and Revenue
The third installment of the SAM Summit Series leadership mentoring program focuses on managing expenses and, more importantly, how to drive revenue.…
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Finding Lost Forest
Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions. Back in 2013,…
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Mountain Spy :: May 2018
For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last…
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Statistical Disarray in 2018
SAM has been encouraging greater coordination of industry data for 35 years. How much has changed? Thirty-five years ago, a Speak-Out by…
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Life in the Fast Lane
Tubing can be spectacularly profitable. Night tubing turns the dial to 11. Ski areas of all sizes agree that adding a snow-tubing…
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Can Snowmaking Compensate for Climate Change?
A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowmaking. In…
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The Changing State of the Snowmaking Art
Automated operations, to one extent or another, can lead to tremendous efficiency gains. Two words define snowmaking as it matures in the…
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Pub Memo :: SAM’s newest member and SAMMY Winners
Meet SAM’s newest member, Sarah Wojcik, and the SAMMY winners. Welcome Sarah Wojcik Sarah WojcikWe are thrilled to welcome Sarah Wojcik…
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News and Views :: May 2018
PodSAM, patrol for girls, season’s pass comparison, and more. PODSAM LISTEN AND LEARN If you haven’t explored the world of podcasts, now’s…
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Trailblazers :: Whitney Walters-Anderson, JT And Jake Anderson
This issue’s trailblazers is the family of Dale Walters, founder of Mountain Wire Rope Service. In 1984, the legendary Dale Walters founded…
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Better Late Than Never
March snow helped offset a slow start to the season for many resorts, but didn’t erase the early deficit. Forget the lion.…
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Sunny Side Up
Wolf Creek moves toward becoming the nation’s first solar-powered ski area. When Davey Pitcher procures potatoes for the fries and beef for…
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Variable Conditions
An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many. What gets…
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Eldora Gets Closer to Its Core
A new lift, new look, and new spirit build local appeal. With snowfall about 50 percent of normal this season, Eldora Mountain…
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The Big Nine: Summer (O)Ops Pitfalls
Summer operations risk and exposure nearly equal those of winter. You’ve heard it before: Summer is NOT winter. This, of course, applies…
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Idea Files :: May 2018
Load/unload signal lights, an early season snowmaking vehicle, and a simple recordkeeping solution. RED LIGHT GREEN LIGHT No, this is not…
