In This Issue
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Book Review: Histories Of The Sport
Reviews of five books that represent histories of the sport of skiing: The Winter Sport of Skeeing, From Skisport to Skiing, Lost…
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Sand In The Forest Service Gears
A look at a setback in the ongoing battle over an agreed-upon fee system for ski resorts on Forest Service land. Suggests…
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How The Skier Voice Can Be Heard
A call to the boards of NSAA, CCSAA, major ski publications and the leaders of U.S. Skiing to reach a consensus on…
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Consumer Ski Shows- Sell, Sell, Sell
An interesting look at how ski areas plan to attend and sell at the consumer ski shows. Approaches range from non-involvement to…
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Snowboarding And Its Responsibilities
A call to leaders in the snowboard marketing arena to bring the sport to a mature level, rather than contribute and support…
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A Modest Proposal
A unique approach to a reconciliation of the snowboarder vs. skier conflict. The author suggests that new generation snowboarders have not earned…
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New Products
Artificial ski surface by Reliable Racing; vehicle lift by Lif-Tech; photo imaging by BSS; power monitors by Innovative Snowmaking Technologies; half-pipe cutter…
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On Line: Software For Brainstorming
A review of five major brainstorming computer software application programs. Although these programs do not think nor have any knowledge on their…
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The Cruelest Month: Casualty Vs. Longevity
A guide for marketing department employees on how to keep their jobs. This piece notes the high rate of turnover in the…
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The Acl Epidemic
The number of skiers experiencing this serious injury remains high, but screening, research and a training program are producing favorable results. Substantial…
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Under The Gun
Sugarbush, Vermont, had eight weeks to do a job that should have required three months. Here’s a day-by-day journal of a nerve-wracking…
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Ski Area Insurance Programs
No matrix can be designed that will accommodate the complexities and fine print of each insurance program offered by seven major suppliers,…
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Ski Marketing And The Information Highway
A look at the possibilities for direct marketing campaigns on the information highway, which will be capable of searching out target markets…
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Going Short On Cross Country
A look at the latest trend in cross country ski technology: the “short ski.” With a standardized short ski that comes in…
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The Artist As Heir Apparent
David Slutzky may inherit the top job at Hunter Mountain, New York, but he has proven his worth with hard work and…
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Are There Demographics Trends Among Skiers?
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Feature includes…
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A Round Trip In Titlis
For passengers’ enjoyment of the spectacular glacier scenery in Titlis, Switzerland, the Rotair lift features a revolving cabin floor. The installation has…
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Testing For Drugs
Post-job-offer, pre-employment drug tests are being used at more and more ski areas. This feature discusses which programs are the most effective,…
