In This Issue
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Pondering NSAA’s Past—And Future
SAM asked several top executives from across the country, “What are the top priorities for the new president?” Ed. Note: In the…
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Roughing It?
Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it. Blessed with abundant beauty and…
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High Flying Brand Ambassadors
Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well. Ski…
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The Long View
Retiring NSAA president Michael Berry talks about the past, present, and future of the industry he’s served for more than 50 years.…
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We Teach People
Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort. The all-important role that ski…
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Get In, Get Out
Leading rental shop practices for handling newcomers to skiing and riding. The rental process and its many steps—paperwork, standing in lines,…
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Attending to Your Attendants
There’s more to the lift attendant’s job than simply loading chairs. Here are several training and educational tips to cover all the…
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Construction Site :: September 2017
Lift upgrades, lodge expansions, and mountain bike projects are underway at resorts across North America. SNOW VALLEY, CA Snow Valley is investing…
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Idea Files :: September 2017
A cat track rotisserie table is this month’s featured innovation. TRACK ROTISSERIE TABLE Summer maintenance on snowcat tracks can be a…
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Publisher’s Memo :: September 2017
Working the Olympic Angle. Working the Olympic Angle Winter sports will receive a shot in the arm this winter when NBC hosts…
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New & Views :: September 2017
Season’s pass developments, NSAA priorities, supplier news, and more. HARD TO PASS UP We’ve had a short breather since the last round…
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The War Within
A war for talent is raging, and it’s the one inside your organization that matters most. To many, the competitive aspect of…
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Revamp Your Recruiting Strategy
How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list. Staffing a ski area…
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Mountain Spy :: September 2017
SAM goes undercover to ask, “What is Glamping?” THE QUESTION: WHAT IS GLAMPING? We mixed things up a bit this time…
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Giving Staff Their Turns
Being on-snow drives the employee experience, and that fact of resort life makes injury prevention and risk management key goals for managers.…
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The LSSM/BAF Triple Play
The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding. The 10th…
