In This Issue
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A Renewed Focus on Growth
Participation growth concerns were sidelined during the past two Covid-restricted seasons, but now it’s time to refocus on developing the market. What…
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Building New “Guestinations”
Bold new buildings and emerging technologies are ushering in a new era of customer-centered guest services. New resort facilities coupled with the…
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Construction Site :: September 2022
Several considerable infrastructure upgrades are underway at ski areas big and small across North America. This story is from the SAM print…
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Blast Off: RACS Testing
A look at new data designed to help avalanche control practitioners evaluate the respective operational advantages and challenges of different remote avalanche…
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Training Gains
A simple formula to help operators make the business case for staff learning and development intiatives—and measure the ROI. This story is…
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The Data Made Us Do It
Mt. Hood Meadows uses technology, data analysis, and messaging to manage visitation, improve the guest experience, and increase revenue. Some thought the…
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Mountain Spy :: September 2022
The Best and Worst of Spy It may be SAM’s 60th this year, but our beloved Mountain Spy is celebrating a big…
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Staying Grounded
Conveyor lifts require proper maintenance—and safe maintenance procedures—to keep them rolling smoothly. Surface lifts are the great-grandparents in the business of getting people…
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New Products :: September 2022
A collection of new tools, activities, and equipment. This story is from the SAM print archive Subscribers can read the full digitized…
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Layers of Governance
The dramatic proceedings at Gunstock Mountain Resort in July highlight the potential pitfalls of public oversight in ski area operations. Governance nightmares don’t…
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News and Views :: September 2022
Enough of skiing’s “cool kids,” NSP’s leadership problem, people moves, awards, and more. Enough of Skiing’s “Cool Kids”By Hugh Reynolds, CMO, SNOW Partners…
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60 Defining Moments
In honor of our 60th birthday, SAM looks back at 60 moments that have defined the mountain resort industry. The past 60…
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Publisher’s Memo :: September 2022
SAM turns 60 SAM Turns 60! Could it be?!? Indeed, this print magazine started 60 years ago in founding publisher David Rowan’s…
