In This Issue
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Testing Snowguns
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Save Electrically
Escalating electrical costs coupled with the national energy problem, has caused ski areas to give second thoughts to electric bills. Some savings…
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Spring Travel Fairs Make Impact
On June 1, 60 area operators, travel agents, lodges and carrier representatives participated in a vacation marketplace staged by the Chicago Metropolitan…
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Report
Although last season was a lucrative one for most Sierra ski resorts, expansion plans for 1974-75 are minimal just about everywhere.
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Speak Out
“Cookie,” or if you insist, J. Negley Cooke, Jr., is returning full-time to the ski world having “retired” from his 39-year diversion…
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Letters
SAM received many long, interesting and thoughtful letters in answer to this Spring editorial. Here with apologies for the heavy cutting that…
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NSAA News
Among the sites being considered for the 1975 NSAA Convention and Trade Show are Hershey, Pa., and Seven Springs Resort, also in…
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Ski School Economics
During the 1972-73 ski season, ski schools in the United States produced an estimated $28 million in revenue. After expenses, they showed…
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Fun Foods
If you accept the basic premise that recreation is supposed to be fun, and that the ski business is part of the…
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Media– Ski Shows
Ski area attitudes today towards the consumer ski shows is mixed. There are still some area marketing executives who display genuine enthusiasm…
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Slope Grooming Gets New Look
Sun Valley’s Broadway Face has a circumference of 60 to 70 acres. Its overgrowth of 10-foot trees, with base diameters of three…
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Killington Peak Restaurant
Consider these parameters: Mountain height: 4,241 feet Wind velocity expected: 120 to a possible 150 mph. Snow loads anticipated: 100 to 120…
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Media– Press Kits
I reach for the first envelope on my desk. It contains a colorful brochure and a personal note saying it contains a…
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Media– Press Passes
He introduced himself as a sports writer from a newspaper in a distant town. The area owner’s wife talked with him briefly…
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Media– Tv
How do you go about getting television coverage of your area? The obvious way of course is to buy the time, which…
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Media– Newspapers
Each fall skiers get the pre-season itch to get back on the boards. It doesn’t matter how bad the previous season was,…
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Media– Ski Publications
As part of our media coverage, SAM asked the top editorial brass of the two major ski publications to tell what they…
