In This Issue
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The Best and Worst of Print Ads 2006-2007
Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book…
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked…
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Software Update
When it comes to integrating all the departments at your resort, there are many options. Here’s a look. Integrated software programs are…
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Alice in Winterland
An in-depth look at the NSAA Economic Analysis for the 2005-2006 season. Sometimes the numbers don’t tell the whole story. The headline,…
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Dish It Out
When it comes to serving food, are we falling short? You stagger into the lodge after a morning of epic powder riding.…
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Construction Site :: May 2007
New spas, lifts and hotels will greet visitors next season at several resorts. PEEK’N PEAK, NEW YORKPeek’n Peak opened its new $1 million…
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Mountain Spy :: May 2007
For this edition of Mountain Spy, our 007 Liz Eren got on the horn to find out how ski resorts handle the…
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Speak Out :: May 2007
Kathy Hubbard, Director of Administration for the California Ski Industry Association talks emissions and regulations in “No Nox, The Diesel Dilemma.” In…
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Industry Report :: May 2007
Homewood Buys Alpine Meadows… Snowbowl Snowmaking Battle Continues… ASC Closes on Sales… Retail Sales Down… Obits… People… Supplier News… Supplier People.. Correction.…
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Wind Power: Cloudy Forecast
Fresh criticism of renewable energy certificates shows that when it comes to acting green, few things are black and white. Some 55…
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Pump Up The Volume
This past winter, two Pocono areas proved the value of maximizing their snowmaking capacity. Considering the balmy temperatures throughout the Pocono Mountains…
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Share the Wealth
Here’s a concept: give your guests a personalized tour and lead them all over the mountain, without moving a muscle (or adding…
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Going Abroad
As the domestic labor market tightens, resorts increasingly look overseas for staff. As the ski industry’s historical pool of snow bums has…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as…
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Extreme Season Ends Well
It’s no surprise-wherever and whenever the weather cooperated, skiers and riders turned out en masse. Cupid shot an arrow straight through the…
