SAM Coverage
Activities
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It’s All a Game
When your dad is a pro event racer and your mom is an event organizer, your birthday parties are bound to rock. Adventure Games…
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Mountain Spy :: January 2016
CAN I GO SLEDDING OFF TO THE SIDE SOMEWHERE WITH MY YOUNGEST CHILD WHILE MY OLDER SON IS SKIING? In this month’s mission, we…
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Construction Site :: September 2015
Major summer improvement projects include summit and base lodge additions, bike parts, and of course, lift installations. SCHWEITZER, IDSchweitzer Mountain began construction earlier this…
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Totally Tubular
Tubing has become an essential part of the revenue stream for many resorts; managing the business well takes care, attention, and a good set…
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The Silver Standard
Willy Bartlett spins in his chair, juggling phone calls. He fields a sales inquiry from a church group, then switches focus as someone affiliated…
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Animating the Park
Ski areas are figuring out what works at summer adventure parks, and what doesn’t.
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Planet Kids
Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports. Soda Springs Resort, the small…
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Walking the Line
It’s barely five years since aerial adventure parks appeared in winter resorts, but they have become a key part of the landscape. A handful…
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Fishing for Publicity
It’s early June 2004. The slopes up on the hillside are lush green, except for the bright-white patch of snow where 600 skiers and…
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Beyond the Slopes
Counter-seasonal attractions and businesses have become significant sources of income for many winter resorts over the past few decades. These developments often produce other…
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Last-Minute Preparations
Painting, mowing, dusting, tuning skis, flushing out the sewage treatment plant. . . From one end of the country to the other, ski resorts…
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Working the Shows
With the consumer ski show circuit fast approaching, ski resorts are busy dusting off their booths, repairing their banners and fine-tuning their objectives for…
