SAM Coverage
Public Relations / Publicity
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Nathan Hakseth Promoted to GM at Wild Mountain
SAM Magazine—Taylor Falls, Minn., Feb. 7, 2024—Wild Mountain snowsports manager Nathan Hakseth has been promoted to general manager of the Taylor Falls, Minn., ski…
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Rules of Engagement
By focusing on relationship building, resorts and communities both win. This story is from the SAM print archive Subscribers can read the full digitized…
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Protect Your Reputation
Engage with your online critics in a constructive and timely way. Like it or not, online customer reviews can make or break a…
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Taking It to The Streets
Quebec’s Mysnow Experience brings the mountain right into the city. In order to lure skiers and snowboarders to ski areas, sometimes you first need…
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All Together Now
As new leaders rise, ski area associations focus on collective action. As industry associations evolve across North America, it is clear that success comes…
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SAM’s Annual Best and Worst in Marketing 2017-18
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise…
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Variable Conditions
An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many. What gets reported every…
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Devil on the Mountain
Does the old sex, drugs and rock ‘n roll still have selling power? Yes and no. My entrance into skiing was common. My parents…
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Speak Out :: Does Vice Still Sell?
John Fry, former editor of Ski and Snow Country magazines, responds to an article in our July 2013 issue of SAM. The last issue…
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Top PR Peeves
Advice and perspective from the field. Mostly, I enjoy my interaction with ski PR people, the kings of ski spin. I worked in the…
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Home Grown
Resorts and communities team up successfully. How do resorts partner with the local community to successfully promote the mountain, the nearby businesses, and support…
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Getting Started
How effective is Learn to Ski and Snowboard Month? Consider: Two ‘never evers’ who took lessons as part of the January promotion three years…
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How’s Your App-etite?
Mobile apps are moving from novelty to necessity. Mobile apps: Everyone knows they are the way of the future. If you don’t have an…