The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Public Relations / Publicity

  • Future Shock

    As the Baby Boomers start to exit our sport in droves, who will take their place? In the past few years, NSAA and its…

    Janice Finnell

  • Speak Out :: Peak to Peak and Will Video Kill the Chairlift Ride

    Greg Sweetser, Executive Director of Ski Main, discusses how the Maine Peak to Peak initiative went beyond a mere PR stunt. SAM’s Elizabeth Eren…

    Elizabeth Eren and Greg Sweetser

  • The Olympic Bump

    Hosting an Olympics in your backyard really can make a difference in attracting potential participants. Lindsey Vonn returned home to Utah this spring with…

    Jim Spring, President, Leisure Trends

  • Bright Ideas

    A roundup of some innovative marketing programs from across the country. In today’s competitive business environment, it’s more important than ever to discover new…

    Samantha Rufo

  • X Makes the Sport

    Generation X is a lot different from the Boomers we cater to now. When Matthew McFarland and his marketing staff at Hoodoo Ski area…

    Melissa Bearns

  • Speak Out :: Once a Snow Reporter, Always a Snow Reporter

    Tim Cohee, Senior VP/Chief Marketing Officer at Mountain Springs-Kirkwood, talks about the value of personable snow reporting. Also, corrections for Turbocristal, Areco and KneeBinding.…

    Tim Cohee and Staff

  • Speak Out :: Mount Snow Hits A Nerve

    Mount Snow Hits a Nerve on Conditions Reports. MOUNT SNOW HITS A NERVE ON CONDITIONS REPORTSWhat’s the best way to report snow conditions? Are…

    Staff

  • Best/Worst Advertising: 2008/09

    Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…

    Katie Bailey and David O. Williams

  • Diversifying Pats

    Pats Peak started many years ago with an annual Diversity Day. Now, diversity is an everyday affair. It’s one thing to want to diversify…

    Jim Wall

  • Ten Things Your Website Should Have (but probably doesn’t)

    When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…

    Samantha Rufo

  • Mirror, Mirror

    What are the dos and don’ts when it comes to publishing a vanity magazine? We review some of the best and the not-so-great. Here’s…

    Skip King and CJ Johnson

  • The New PR Paradigm

    Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…

    Linda Goodspeed

  • Grrl Power

    Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…

    Sally Johnstone, James Chung, and Reach Advisors

  • What’s in a Number?

    Winter resorts are eyeing their Net Promoter Score (NPS), and that’s good. But knowing the score is just the beginning. The winter resort industry…

    Joy Spring, Vice President, Leisure Trends Group

  • What’s Old is New Again

    The new owner of Red Resort has both big and small plans for the area. At Red Mountain Resort, one of Canada’s oldest ski…

    Cindy Hirschfeld

  • The Best and Worst of Print Ads 2006-2007

    Our annual look at what worked and what flopped in print advertising for ski resorts this past year. Part I: The Ski-Book ReportResorts produced…

    David O. Williams and Katie Bailey

  • The Best and Worst Websites of 2006-2007

    We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked industry veteran…

    Tom Winter and Katie Ford

  • Dogs to the Rescue

    Avalanche dogs can play many roles at a resort, from rescue and recovery work, to some good old-fashioned PR. Teton County search and rescue…

    Melissa Bearns