The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Public Relations / Publicity

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

    Peter Duchessi and Rick Kahl

  • The Changing Face of Customer Feedback

    In-house surveys, digital or otherwise, are the tip of the iceberg. Up next: simplified tracking of social media commentary on your resort. Ipads aren’t…

    Samantha Rufo

  • Speak Out :: Bullying Our Lunch Money

    Times are tough, but let’s not take it out on our clients. There is no denying, it’s been a tough season for most of…

    Staff

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

    Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, and Samantha Rufo

  • It’s A Small World, After All

    From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…

    Claire Walter

  • How to Play in Social Media

    Social networks provide free tools for reaching out to your guests. Are you using them effectively? Business models are changing, and the old ways…

    Samantha Rufo

  • Seeking the Heart and Soul of Snowshoe

    When it comes to the message you want to convey about your resort, is everyone on the same page? Soccer games in Fond du…

    Brad Larsen

  • Watching the Games Go By

    The Olympics may generate a lot of excitement, but areas are sitting on the sidelines. Thank goodness for big-screen TVs in the bar! Otherwise,…

    Linda Goodspeed

  • Social Media for Adults

    The social media world is a fast-paced, ever-changing universe. Are you dialed in? If you’ve been tinkering with Twitter, fussing with Facebook and blogging…

    Ken Castle

  • Getting Schooled

    Ski school participation is waning across the board. How do we get more people to sign up to try our sport? In the golden…

    Peter Oliver

  • Best/Worst Advertising 2010

    Our annual look at the hits and misses in winter resort media campaigns. Yes, social media is cool and dynamic. But it is far…

    Ken Castle, David Amirault, Samantha Rufo, and Katie Bailey

  • Show Love to the Locals

    Support your local riders and they’ll become a great source of feedback and publicity. There are all kinds of park riders out there, from…

    Jared Winkler, Brighton Ski Resort, Utah

  • Speak Out :: Social Media Errors and Lessons

    Social media pitfalls. Using social media for marketing is easy, right? Hardly. Even social media gurus don’t get it right every time. In an…

    Samantha Rufo

  • Speak Out :: November 2007

    Roger Lohr implores us to “Stop Vehicle Idling at Ski Areas.” German ski writer Christoph Schrahe and British ski writer Patrick Thorne tells us all…

    Roger Lohr and Patrick Thorne, and Christoph Schrahe

  • Is Tech Best?

    What do journalists really think of that media section on your website? At most ski areas, the printed press kit has gone the way…

    Claire Walter

  • Playing It Safe

    When it comes to safety, how are you getting the word out? The National Ski Areas Association calls the third week in January beginning…

    Rick Kahl

  • The New Age

    Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the…

    Claire Walter

  • BestWorst Print Ads of 2007-08

    For these reviewers, it’s all about clean copy, great art, and making a connection. Part I: Skiing Desperately seeking inspiration for a great adventure.…

    Katie Bailey and David O. Williams