SAM Coverage
Public Relations / Publicity
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Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
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Cheers!
Successful bar promotions are all about the buzz-the PR, that is. There was a time in ski country when running a successful F&B operation…
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Mountain Spy :: May 2006
SAM goes undercover. The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it…
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Happiness Comes in Big Numbers
Resorts are going to greater and greater lengths to woo elusive group business.
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Working the Shows
Put the “show” into the consumer show equation to build brand awareness and sell lift tickets.
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Numbers, Numbers
Are our skier/snowboarder visit numbers inflated? A survey and some basic math say, “Yes.”
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Minority Report
A look at several independent programs that strive to get more minority groups on our hills, both as guests and as employees.
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Last-Minute Preparations
From hiring staff to filing air quality plans, there is always a rush of activity as opening day draws near.
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Babe in the Woods
This season we welcome a new member to our fold-Tamarack Resort. This four-season getaway has some big plans for the future.
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Defusing the Bomb
A few simple steps to help you handle difficult customers and turn them into satisfied guests.
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Like Death and Taxes
Weather and the media have challenged areas in the Northwest and Northeast this season.
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The Best and Worst Ads of ’04-’05
Our second annual look at what hit and what missed in resort advertising.
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2005-2006 Media Directory
The annual round-up of special winter sports sections in major metropolitan newspapes and industry-specific magazines across North America.
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A room with Page Views
Online media rooms can be very helpful for journalists. How effective is yours?
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Little Airport, Big Headaches
A fight to expand Mammoth’s airport is another example of how no-growth advocates can wreak havoc on mountain resorts.