SAM Coverage
Public Relations / Publicity
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Adding Some International Flavor
Hiring international employees has its charms and its pitfalls. Mount Bachelor experienced both has decieded it’s not for everyone.
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Accentuate the Positive
If you always treat your guests like your best friends, you will earn their loyalty-and improve you loss performance at the same time.
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What color is our parachute>
While usually we welcome the sight of white on our slopes, it’s time to welcome color. The minority market is growing fast.
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Playing With the Big Boys
Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a much needed…
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Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
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Guess Who’s Coming to Ride?
A description of Aspen Mountain opening to snowboarders on April 1, 2001. About 2,500 snowboarders showed up on the historic day.
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Doing the Right Thing Pays Off
An oil spill at Bogus Basin, Idaho, spuured the management team into action, taking direct steps, notifying the authorities and working with experts to…
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The End Page
The How-Hip Quiz continued from the front cover so ski area managers and others can measure their hip quotient, if they dare.
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2001 Metro Newspaper Directory
This is a roundup of special ski and snowboard sections and winter travel promotions in the major markets in North America.
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Putting Your Best Foot Forward
There’s more to hosting the press than showing them your latest bells and whistles. It takes a little advance planning to get the coverage…
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The End Page
Five items:1) Road & Track’s semi tongue-in-cheek vehicle review of the Kassbohrer Pisten Bully 3002) A transcript of the Brundage Mountain telephone answering system…
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Planning and Staging Special Events
This article explains the ins and outs of planning special events from large media happenings to intimate charity events. The piece explains, in detail,…
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The Deaths of Two Celebrities
An analysis of how ski resort personnel, NSAA and other industry spokespeople coordinated a crisis management plan to effectively handle the deaths of two…
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How Keystone Got It Right
Keystone, Colo., had a pre-established crisis management plan in place when the Teller Lift accident occurred in 1985. The medical, management and media procedures…