SAM Coverage
Research
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Is Lower Guest Satisfaction & Loyalty the New Normal?
An exploration of the recent sharp declines in national Net Promoter Scores. National Ski Areas Association (NSAA) data show that winter resort visitors have…
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Outlook on Resort Marketing Report
SAM and MMGY Origin partnered to produce a new survey and report aimed at providing resort marketers with annual benchmarks for their efforts. North American…
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Brave New World
Chris Diamond’s insightful new book, Ski Inc. 2020, analyzes the consolidation trend and its potential impacts on all winter resorts. The ski industry…
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What Do Guests Really Want?
Yes, guests want great snow, quality food, and cheap tickets. But these aren’t necessarily what drives their likelihood to return or recommend. A…
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Statistical Disarray in 2018
SAM has been encouraging greater coordination of industry data for 35 years. How much has changed? Thirty-five years ago, a Speak-Out by SAM founding…
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Valuable Resources
Mining for nuggets in the NSAA Economic Analysis and Kottke Report. To know where you are going, it helps to understand where you have…
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Increasing Beginner Conversion
Research and recommendations to help understand your learn-to audience and fine-tune your offerings for it. Increasing the conversion rate of first-timers and beginners into…
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A Wise Target Market
Get ’em while they last: senior skiers remain an attractive and lucrative demographic. If you were a CEO or a VP of marketing and someone…
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Snow People – October 2017
This October edition of Snow People includes happenings to prominent people in the mountain resort industry since our last edition in early August. Sam…
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Eighth Annual SAM Summer (Ops) Camp
“Summer does NOT equal winter,” declared SE Group’s Claire Humber at SAM’s eighth annual Summer (Ops) Camp, held Sept. 5-7, at Vermont’s Killington Resort.…
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A Critical Look at the Climate Challenge
Winter resorts have upped their accountability in the climate change arena. Is it enough? NSAA’s newest environmental initiative, The Climate Challenge, asks resorts to…
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Guests of the Future
New demographic studies show that the snowsports industry is going to have to tap new markets. The issue of growth in snowsports is at…
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Adapting to Climate Change
New data on climate change paints a potentially scary picture for ski areas. The rains that drenched Los Angeles just before Christmas were nearly…
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Blue Pages :: May 2011
DON’T CHANGE TIME–SHIFT THE WORKDAY… IS THERE AN ECO-GROOMER IN YOUR FUTURE?… HALFPIPE, WOMEN’S JUMPING IN OLYMPICS… HELMET LAW TO TAKE EFFECT IN NEW…
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You Are What You Eat (And Do)
A combination of fitness training and proper nutrition can drastically reduce employee injuries and illness. The rising costs of employee illness and injury at…
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2010-11: Big Crowds, Bigger Expenses
We take our annual look at NSAA’s Economic Analysis and find a few surprises…and some major holes. According to the NSAA’s “Economic Analysis of…