SAM Coverage
Research
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1991-92 Economic Analysis
Professor of Marketing, University of Colorado at Boulder While the 1990-91 ski season was one to forget because it was the second worst year…
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Targeting The Elusive, Unfaithful Skier Market
The ski industry decided to find out about the meanderings of what it suspected was an unfaithful consumer base. The unsuspecting targets of the…
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Grooming Vehicles ’92
The Table Headings Here’s a rundown on what the column headings mean. Number of cylinders is self-explanatory. The horsepower developed is supposed to be…
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How Many Skiers Are There Anyway?
In the July 1991 issue of SAM we ran an Issues piece by Jim Spring, partner in the research service of Leisure Trends/Gallup (LT/G),…
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1990-91 Economic Analysis
During the 1990-91 season, ski resorts across the country suffered from Mother Nature’s failure to send snow, the public’s reluctance to travel during the…
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Why The 10.9 Percent Drop In Skiers For 1989?
Skiing did not do well as a participant sport in 1989, according to data released by two separate organizations, National Sport Goods Association (NSGA)…