SAM Coverage
Research
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The Environment And Your Customer
In July 1993 SAM, Dr. David Rockland reported the results of the second Roper study conducted for Times Mirror Magazines on the attitudes of…
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1991-92 Economic Analysis
Professor of Marketing, University of Colorado at Boulder While the 1990-91 ski season was one to forget because it was the second worst year…
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Targeting The Elusive, Unfaithful Skier Market
The ski industry decided to find out about the meanderings of what it suspected was an unfaithful consumer base. The unsuspecting targets of the…
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Grooming Vehicles ’92
Here’s a rundown on what the column headings mean. Number of cylinders is self-explanatory. The horsepower developed is supposed to be SAE which is…
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How Many Skiers Are There Anyway?
In the July 1991 issue of SAM we ran an Issues piece by Jim Spring, partner in the research service of Leisure Trends/Gallup (LT/G),…
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1990-91 Economic Analysis
During the 1990-91 season, ski resorts across the country suffered from Mother Nature’s failure to send snow, the public’s reluctance to travel during the…
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Lifts 1991
Well, we knew it was coming, and it did. We have hit new lows for new lift construction in North America with a total…
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Significant New Insights on the U.S. Skier Market
Let me start with a conclusion: USIA has generated some extremely valuable and significant data with Part I of their research study of today’s…
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What They Say Or What They Do
The ski industry has long struggled with basic skier statistics: How many skiers are there? How frequently do they ski? At what rate are…
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New Numbers From Old Sources: Nsos, Nsga, Asd
Skiers are still young, but getting older; they are still entering the sport at an encouraging rate and departing it at an equally discouraging…
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Why The 10.9 Percent Drop In Skiers For 1989?
Skiing did not do well as a participant sport in 1989, according to data released by two separate organizations, National Sport Goods Association (NSGA)…