SAM Coverage
Research
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2005-2006 Media Directory
The annual round-up of special winter sports sections in major metropolitan newspapes and industry-specific magazines across North America.
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Lifts 2005-Nothing to Brag About
In terms of numbers, the lifts built in 2005 hit an all-time low. But the news is not all bad. CLICK HERE TO DOWNLOAD…
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Halting the Brain Drain
A discussion thread at skilifts.org explores why it’s so difficult to attract and retain mechanics. Keeping qualified lift mechanics is a serious issue for…
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So Many Questions, So Few Answers
A Rental Roundtable at the SIA Show kicked off a much-needed discussion on rental practices. Alex Douglas is on a mission. The rental manager…
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Seeking Success at Retail
The SIA Model for Success research says that guests just want to relax and enjoy the mountains. Have we been missing the point? SIA’s…
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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Why the Ski Industry is Treading Water
An analysis of a LeisureTrak survey that finds sports participation in decline in a bullish economy. Demographic changes and their impact on the industry…
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A Plea for Better Research
The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market really is.
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New Study: More Skiers Skiing Less
David’s article discusses a Gallup poll of skiers taken from April 24 through May 9, 1998. The survey involved 1,200 skiers and snowboarders and…
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1996-1997 Economic Analysis
The ‘1996-1997 Economic Analysis of United States Ski Areas’ reports essentially steady performance, but with geographical weather patterns negatively affecting Northeastern and Southeastern ski…
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1993-94 Economic Analysis
An analysis of the report prepared by NSAA with KPMG Peat Marwick, reflecting a prosperous, record-breaking winter.
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Young And Inactive
Research from American Sports Data (ASD), is showing the young are participating less in sports, including skiing. There are serious implications.
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1994-95 Economic Analysis
Overall, skier visits were down, but economic results across the country paralleled regional snow conditions.
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More Days/ More Fun But Shrinking Numbers
The 1995-96 National Skier/Boarder Opinion Survey (NSOS) shows continuing trends in participation, income levels, age and interests. Customers are more complex and attracting them…
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Skiing Down; Boarding Up
Review of annual sports participation studies by the National Sporting Goods Association (NSGA) and American Sports Data (SD).
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Gathering Stats Worldwide
Carrying out a worldwide census of skiing presented some problems, but the author persevered to gather approximate statistics on number of resorts, lifts and…
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Strong Industry Confidence Level
A survey shows ski area industry leaders are generally confident that the business is healthy and can provide a good future for those willing…