SAM Coverage
Research
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2004 National Snowmaking Survey
This study, along with a similar one completed in 1999, sets a national baseline of statistically reliable information regarding the common practices and composition…
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Grooming Vehicles 2005
No big changes in this year’s pack of grooming vehicles, but a new entry and some power and comfort upgrades make choosing more difficult.
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2005-2006 Media Directory
The annual round-up of special winter sports sections in major metropolitan newspapes and industry-specific magazines across North America.
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Lifts 2005-Nothing to Brag About
In terms of numbers, the lifts built in 2005 hit an all-time low. But the news is not all bad. CLICK HERE TO DOWNLOAD…
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Halting the Brain Drain
A discussion thread at skilifts.org explores why it’s so difficult to attract and retain mechanics. Keeping qualified lift mechanics is a serious issue for…
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So Many Questions, So Few Answers
A Rental Roundtable at the SIA Show kicked off a much-needed discussion on rental practices. Alex Douglas is on a mission. The rental manager…
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Seeking Success at Retail
The SIA Model for Success research says that guests just want to relax and enjoy the mountains. Have we been missing the point? SIA’s…
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Is the Winter World Flat?
A global survey of ski industry conditions shows that the U.S. is a world apart.
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Little Airport, Big Headaches
A fight to expand Mammoth’s airport is another example of how no-growth advocates can wreak havoc on mountain resorts.
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Can You Hear Me Know?
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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When Every Second Counts
Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death.
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A Ramble in Ski Statistics
David explains the historical context and ongoing debate over the accuracy of skier statistics.
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A Growing Disconnect
Despite surveys that show price is not a factor in deciding whether to ski,, logic dictates it does make a difference and high prices…
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Making the Model Work
As promised, the NSAA released a handbook of best practices culled from effective methods for increasing trial and conversion rates from around the country.…