SAM Coverage
Research
-
Letters To The Editor :: March 2012
Wanted: Help for the ASTM Terrain Park Jumping Task Force-Jasper Shealy… What is Green? -Tom Kendrick. Wanted: Help for the ASTM Terrain Park Jumping…
-
Speak Out :: How To Use Market Research
A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest…
-
Fit For the Job
A new program shows that simple steps to keep your staff hydrated, well fed and physically in shape can greatly reduce injuries. A year-long…
-
The Future of Real Estate
A recent survey of both realtors and consumers sheds light on a changing real estate market in the mountains. Of all the shocks from…
-
The Future of Real Estate, Part II
In the September issue, we reviewed the extent of the damage to the resort real estate market as shown by the 2010 Kelsey Norden…
-
Speak-Out :: More MAS
Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is a wake-up…
-
The Sin of Wages
The NSAA recently released its Wage and Salary Survey. We review how the industry fares compared to the rest of the workforce at large.…
-
Mountain Spy :: September 2006
The Question: I moved here from Colombia a few years ago and I do have a green card. I’ve been snowboarding for the past…
-
Fan Guns-In the East?
When Peak Resorts purchased an eastern resort, the company decided to bring its successful Midwest snowmaking operations in. Did it work? Last fall, Crotched…
-
Mountain Spy :: November 2006
The Question: Hi, I’m just out of college and I usually get a season pass with my school without having to really think about…
-
Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
-
Mountain Spy :: January 2007
Mountain Spy tackles women-specific rental equipment. The Question: I’m coming up to the mountain with a couple of my friends in the near future.…
-
Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
-
Mountain Spy :: July 2007
In this Mountain Spy we talked to customers instead of customer service. Our aim, to figure out how well your core consumers know your…
-
Executive Class
How do you learn to become a top CEO in the ski business? Practice, practice, practice. It’s a hard enough challenge in any industry,…
-
Mountain Spy :: May 2006
The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it would be something…
-
2004 National Snowmaking Survey
This study, along with a similar one completed in 1999, sets a national baseline of statistically reliable information regarding the common practices and composition…
-
Grooming Vehicles 2005
No big changes in this year’s pack of grooming vehicles, but a new entry and some power and comfort upgrades make choosing more difficult.