SAM Coverage
Research
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Letters To The Editor :: March 2012
Wanted: Help for the ASTM Terrain Park Jumping Task Force-Jasper Shealy… What is Green? -Tom Kendrick. Wanted: Help for the ASTM Terrain Park Jumping…
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Speak Out :: How To Use Market Research
A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face of Guest…
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Fit For the Job
A new program shows that simple steps to keep your staff hydrated, well fed and physically in shape can greatly reduce injuries. A year-long…
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The Future of Real Estate
A recent survey of both realtors and consumers sheds light on a changing real estate market in the mountains. Of all the shocks from…
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The Future of Real Estate, Part II
A closer look at key trends and discoveries about Boomers and Gen X as revealed in the Kelsey Norden real estate survey. In the…
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Speak-Out :: More MAS
Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is a wake-up…
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The Sin of Wages
The NSAA recently released its Wage and Salary Survey. We review how the industry fares compared to the rest of the workforce at large.…
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Mountain Spy :: September 2006
SAM goes undercover. The Question: I moved here from Colombia a few years ago and I do have a green card. I’ve been snowboarding…
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Fan Guns-In the East?
When Peak Resorts purchased an eastern resort, the company decided to bring its successful Midwest snowmaking operations in. Did it work? Last fall, Crotched…
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Mountain Spy :: November 2006
SAM goes undercover to learn about season pass options for the recent college grad. The Question: Hi, I’m just out of college and I…
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Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
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Mountain Spy :: January 2007
Mountain Spy tackles women-specific rental equipment. The Question: I’m coming up to the mountain with a couple of my friends in the near future.…
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Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
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Mountain Spy :: July 2007
In this Mountain Spy we talked to customers instead of customer service. Our aim, to figure out how well your core consumers know your…
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Executive Class
How do you learn to become a top CEO in the ski business? Practice, practice, practice. It’s a hard enough challenge in any industry,…
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Mountain Spy :: May 2006
SAM goes undercover. The Question: My friends and I are planning to come up and ski this weekend for the day. We thought it…
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Numbers, Numbers
Are our skier/snowboarder visit numbers inflated? A survey and some basic math say, “Yes.”
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Lifts 2004-An Overdue Rebound
New ski areas, major upgrades and small improvements made the overall lift construction picture pretty rosy this past year. CLICK HERE TO DOWNLOAD…