SAM Coverage
Research
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Lifts 1996
A strong year in western lift construction pushed total VTFH to an all-time high. Plus, the number of detachables continues to increase.
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1995-96 Economic Analysis
The trend was: up in skier visits, operating profit and profit before taxes, but snow caused variations ski area performance in different regions of…
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Lifts 1993
No surprises: the doldrums are still evident in year-end totals of new lifts and Vertical Transport Feet per Hour (VTFH), although circumstances have made…
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Are There Demographics Trends Among Skiers?
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Feature includes tables of…
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Decline In Growth? What Decline In Growth?
The flatlands of Manitoba, Saskatchewan and Alberta are a region where interest in skiing is increasing. A growth in small ski areas has translated…
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Are We On The Brink Of A Boom?
The National Skier/ Boarder Opinion Survey indicates customers like the product. This article looks at how we motivate our customers and how we can…
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Skier Participation Studies
A look at the new figures from National Sporting Goods Association (NSGA) and American Sports Data (ASD) surveys reveal some surprising snowboarding numbers.
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The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested actions for…
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1989-90 Economic Analysis
Despite poor weather conditions, the ski industry’s economic performance was surprisingly good. Includes comparison between the economic analysis of last year with this year.…
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Ski Areas Speak
SAM’s own ski area operator’s survey produced stunning revelations on what area managers want and are thinking, particularly regarding the effectiveness of USIA. National…
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Measuring Demand
An adaptation of a longer presentation made by Ted Farwell at a conference on ski area development at Vail, Colo., addressing the growth, or…
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Lifts 1990
The annual report on new lift construction in North America. Includes a series of tables comparing VTFH to preceding years along with lift capacity…
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Baby Boomers, Seniors And Quality Headline Ski Magazine Week
Attendees at this year’s Ski Magazine Week at Aspen, Colo., garnered many useful ideas and a few surprising facts in the sessions and workshops…
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Eaglecrest Hires David Scanlan as GM
SAM Magazine—Juneau, Alaska, May 11, 2017—The community-owned Eaglecrest Ski Area here has appointed David Scanlan as its new general manager. Scanlan has been the…
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40th Annual LMS Draws Record Attendance
Celebrating its 40th year of educating ski area personnel, the Lift Maintenance Seminar (LMS) welcomed the biggest crowd in its history at this year’s…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…