SAM Coverage
Research
-
1999-2000 Economic Analysis
The annual report on business across the country revealed an overall drop in profit, but gains in the Midwest.
-
Who’s on the Slopes?
Preliminary numbers from the annual National Skier/Boarder Opinion Survey show some shift in demographics that might lead to adjustments in marketing.
-
A Modest Proposal for Our Statistical Disarray
A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived…
-
2000-2001 Economic Analysis
It was a great year for the record books especially compares to the less-than stellar 1999-2000 season. Great snow and a good economy helped…
-
Who Visited This Season?
This article summarizes the National Skier/Boarder Opinion Survey for the 1999-2000 season. It indicates trends, dissects demographics, addresses the marketing that attracted guests and…
-
Why the Ski Industry is Treading Water
An analysis of a LeisureTrak survey that finds sports participation in decline in a bullish economy. Demographic changes and their impact on the industry…
-
Our Customers: Younger, More Riding
The National Skier/Boarder Opinion Survey shows a continuation of the previous year’s trends, the total sliding population is getting younger and the tremendous growth…
-
A Plea for Better Research
The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market really is.
-
New Study: More Skiers Skiing Less
David’s article discusses a Gallup poll of skiers taken from April 24 through May 9, 1998. The survey involved 1,200 skiers and snowboarders and…
-
Subtle but Important Shifts in Customers
Jim’s National Skier/Boarder Opinion Survey shows a younger average age, but fewer of the big bloc of older customers. It also shows that the…
-
Cost vs. Time: Which is the Key Restraint?
The debate over whether skiers are staying away because of time or cost is reviewed by two authors. Mike Shirley, pointing to his decision…
-
Older, Richer And Skiing More Often
There is great promise in the Echo Boom generation, but for now the sound of Baby Boomers is loud and clear. They’re older, they…
-
1997 Lifts–Big Surge In New VTFH
1997 was an impressive year in lift-building, with more jumbo chairlifts, a surge in replacement lifts, a spike in surface tows and a surprising…
-
1996-1997 Economic Analysis
The ‘1996-1997 Economic Analysis of United States Ski Areas’ reports essentially steady performance, but with geographical weather patterns negatively affecting Northeastern and Southeastern ski…
-
1993-94 Economic Analysis
An analysis of the report prepared by NSAA with KPMG Peat Marwick, reflecting a prosperous, record-breaking winter.
-
Young And Inactive
Research from American Sports Data (ASD), is showing the young are participating less in sports, including skiing. There are serious implications.
-
Skiing’s Demographic Future
The massive baby boom generation set a growth pace that we won’t see for another dozen years. In the meantime, skiing has to look…