SAM Coverage
Ski School
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…
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Mountain Spy :: March 2017
THE QUESTION: “I’M A DECENT SKIER, BUT I’VE NEVER SKIED POWDER BEFORE AND IT LOOKS AWESOME, BUT I HEAR IT’S DIFFERENT. WHAT DO I…
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Focusing on Beginners
Resorts are expanding efforts to attract—and convert—newcomers. The 2016 January Learn to Ski and Snowboard Month (LSSM) lured a record number of never-evers onto…
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Give Beginners Every Possible Edge
The search for the perfect beginner experience is a never-ending quest. At first glance, it would seem that Snowmass, Colo., should just crush the…
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Job Number One
Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers. With the huge Baby Boom generation, which…
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Planet Kids
Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports. Soda Springs Resort, the small…
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Gearing Up for LSSM and BAF
Resorts are taking a variety of approaches to boost trial and conversion. Entering its seventh year, the Learn to Ski and Snowboard initiative has…
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Speak Out :: Where is the Magic?
SPEAK OUT :: WHERE IS THE MAGIC? ISSUE May 2013 AUTHOR Joe Hession VOLUME 52-3 PAGE 12 SUBJECT Opinion Can you think of another…
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Speak-Out — Humans Were Not Meant To Hibernate
About 30,000 took lessons in January last year, and we hope to double that number in January 2011. But the real intent is to…
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Ski School Track To Ceo
Historically, ski area management began in North America with Mom and Pops who were soon joined by entrepreneurs and dreamers. Over the years, as…
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When Adults Want To Ride
Until now, an adult snowboarding manual might have been titled “Everything You Ever Wanted to Know About Snowboarding, But Were Afraid to Ask ……
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Who Manages The Ski School?
Who is responsible for the ski school staff relative to: hiring, training, work schedules, work assignments, setting performance standards, performance evaluation, motivation, disciplining, and…
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Return Of The Goons
Remember goon skis? In the late 1950s, stunt skiers liked to make super-short skis by sawing the shovels off a pair of old wood…
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Lifted…By A Magic Carpet
Learning to go uphill on skis can be more challenging than learning to go downhill … and it’s not nearly as much fun. Vail…