In This Issue
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A Salary Survey Is Needed
A national industry salary survey would provide the information necessary to ensure that salaries you pay employees are comparable to those of…
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1995 Index Of Articles In Sam
A comprehensive listing of all articles published in SAM in 1995.
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40 Years Of Chairlifts In North America
An unusual chart reveals the growth pattern of chairlift construction from 1955 to the present.
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Lifts 1995
Total new lifts built in North America in 1995 was 41, of which 39 were chairlifts, one a gondola and one a…
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Musings On The Future Of Skiing
Two publications have recently focused on economic factors that may well result in societal changes, and which are therefore significant for ski…
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Fun And Familiarization
There’s little argument that ski shop employees can be valuable extensions of a ski area’s marketing efforts, acting as goodwill ambassadors to…
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Salomon Binding Aims To Reduce Acl Injuries
Citing studies that indicate about 40 percent of ACL injuries result from forward twisting falls, Salomon has introduced a series of “Spheric”…
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Year-Round Schools Promise January Crowds
Think of it—no more crowd crises at Christmas and Easter plus a January and spring packed with reservations for families and school…
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Slicing And Dicing The Market
If ski area marketers sliced up the ski market, how many slices would they get? Answer: They’re still slicing. Market segmentation, or…
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Aspen Airport Crashes
What started as a simple ballot question on expanding the runway at Aspen’s Sardy Field to accommodate 737s evolved into a referendum…
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Environment Is Topic At Industry Week
Although downsizing is a reality at Times Mirror Magazines, publisher of Ski and Skiing Magazines, one event that seems sure to escape…
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Jigback Tops Lone Peak
Lone Peak is a signature mountain, towering alone at the head of West Fork Valley. The 11,166-foot mountain, with its elegant triangular…
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Rain Forest Gondola
Ropeway engineers can find themselves these days in amazing situations. Accustomed as they may be to the hazards and discomforts of snow…
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Putting Spin On Environmental Good Deeds
So you scooped out a wildlife pond east of old Whippersnapper. You cut in a dozen drains to get rid of that…
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Will Environmental Constraints Pass Into Oblivion?
What will happen if Congress deconstructs the federal regulatory apparatus? Will ski resorts be freed, once and for all, from the environmental…
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Hiking Centers For Profit
Ski resorts managers have long puzzled and struggled with the problem of developing promotable summer attractions. They have offered golf courses, tennis…
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What Do Mothers Want?
A chilling article in the Wall Street Journal last spring noted that women were dropping out of skiing at a worrisome rate—down…
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Skiing’s Demographic Future
Baby boomers are the 800-pound gorillas of consumer buying. They are still the biggest market for ski areas by far and the…
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A New Look At The “Ski Resort Of The Future”
The January 1966 issue of Ski Magazine contained a feature entitled, “Ski Resort of the Future.” The blurb read, “What will it…
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If You Build It, They Will Come
In many ways, the history of the ski industry is the history of ski lifts and vice-versa. Indeed, dates, such as the…
