The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

July 2001 Issue

A Modest Proposal for Our Statistical Disarray

A commentary on how our industry has failed to develop useable numbers for snowboarders, skiers and cross-country skiers. More precise numbers are needed, derived from common-sense approaches, so that the industry’s marketing plans can be developed based on reality.

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