SAM Coverage
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Marketing from the Inside Out
The most powerful marketing tool for a ski resort is its customer- here’s how you can discovered who these very important skiers and riders…
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Speak-Out
A Big Round of Applause: Winter 2002 Olympics, NSAA At Forty, Racing Doesn’t Benefit Most Cross Country Areas, Bad Words, and Don’t Drive Parents…
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Against All Odds
Despite 9/11, the Olympics and warm weather, the industry managed an average season.
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SAM Idea Files
Sunburst Ski Area, Wisc., Two-Bullwheel Solution, Brian Head, Utah, installing lift shack microwaves to boost employee morale, and Christie Mtn. Ski Area, Wisc., Dave…
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The Helmet Issue
A look at the data, facts and views that led Aspen to adopt a helmet policy for kids.
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Making an Old Lift New Again
Converting an aging lift to DC power was the low-cost solution for transporting Angel Fire’s beginner skiers.
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Congress Stimulates (the ski) Business
Recent tax changes may provide a bonanza for resort operators.
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A Curtain Call for Corcoran
There was laughter and tears as Waterville Valley friends and colleagues threw a farwell bash for Tom Corcoran.
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A New Welcome Mat
As Hunter Mountain’s clientele evolved from swinging singles to small families, management had to alter the way it did business. The result was a…
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Grooming Vehicles 2002
Not much in the way of new technologies in this year’s grooming vehicles, but the drivers will be thrilled with some new bells and…
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Olympic Moments In Ski Area Operations
Staging the ultimate events in skiing and riding for the 2002 Winter Olympics is daunting enough. Throw in post- 9/11 security and it’s a…
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The States of the Web
The Internet is rapidly becoming the information source of choice. How well do resort associations use America’s favorite research tool?
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Gunning for Efficiency
Warm winters demonstrate a need for snowmaking systems that integrate new tower technology and traditional efficiencies.
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Speak-Out
We Remember: Everett Kircher, Contraction- The Ski Industry Answer?, and Diversity Gone Awry.
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Suprisingly Good Start
Good snow for some, great MLK weekend for most, may cancel out the negatives of recession and air-travel phobia.
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SAM Idea Files
Winter Park, Colo., installs a sled lift for their summertime alpine slide operation, Ski Roundtop, Pa., rented an unused parking lot to a sports…
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What’s New?
New products: storage solution, wilderness flares, Ear Mitts, wrist altimeter, snowboard/boot dryer, radio hipster pack, two-way radio, Super Dragon 2002, mini golf course, pocket…