SAM Coverage
Rick Kahl
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What Renters Want
The push to increase trial and especially conversion has transformed rental operations, an important piece of overall operations for many resorts, a key player…
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
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Speak Out :: Make Snowboarding Healthy Again
Perhaps the most shocking lesson from this past winter is that snowboarding is sick. Not cool sick—unhealthy sick.
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Fishing for Publicity
It’s early June 2004. The slopes up on the hillside are lush green, except for the bright-white patch of snow where 600 skiers and…
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Babe in the Woods
In mid-December, Tamarack Resort in west-central Idaho, the first new destination resort built in more than two decades, opened. It is in many ways…
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OITAF-NACS: Innovation and Pragmatism
About 65 persons attended the ninth symposium of the International Organization for Transportation by Rope, North American Continental Section (OITAF-NACS for short) at Vail…
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Just the Facts, Ma’am
Along with all the steps areas take at this time of year to make sure things go right, it’s time to be prepared when…
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Minority Report
Ethnic marketing is a bit like the weather: Lots of people talk about, but nobody does anything about it. Well, not exactly. Many industry…
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NSAA Chairman David Crowley Interview
An interview with Rick Kahl David Crowley, president of Wachusett Mountain, Mass., and, as of last May, National Ski Areas Association (NSAA) chairman, brings…
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Does it Pay to be Green?
An Interview with Rick Kahl Ever since Pat O’Donnell took over as CEO of Aspen Skiing Company (ASC) in 1996, the resort has been…
