The SAM Archive
Magazine Archives
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Getting With The Program
All chairlift mechanics in Ontario must be certified through rigorous training and testing, and there are no exceptions.…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There's a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers.
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Analyzing Extreme Seasons
A critical look at the 2014-15 and 2015-16 seasons, through the lens of the NSAA Economic Analysis of…
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Making Snow Better
Technology advances in both air/water stick and fan guns help resorts maximize production in marginal conditions.
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Killing It in Summer
Killington, site of SAM's 2017 Summer Ops Camp this September, has developed a masterful plan for raising its…
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The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital…
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2016-17 Season: Thrill Ride
It was a roller-coaster year for resorts across the country—and ultimately fun for most.
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide.
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Save Energy, Save Cash
Resorts have a hidden opportunity for reducing expenses through energy conservation.
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Mountain Spy :: May 2017
THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH…
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Blue Pages :: May 2017
CONSOLIDATION CONUNDRUM: Perspective and views on the recent mega-mergers and what it all means for resorts nationwide.
