SAM Coverage
Marketing & Sales
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Measuring the Growth Model
by Keith Liggett What’s the most effective way to convert first-time skiers and riders to core fanatics? Three areas on the Left Coast—Mt. Hood…
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It’s a Mad, Mad, Mad Mag World
by David O. Williams The ski and snowboard print media, long one of the chief resources for readers and advertisers alike, has gone through…
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Working the Shows
With the consumer ski show circuit fast approaching, ski resorts are busy dusting off their booths, repairing their banners and fine-tuning their objectives for…
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2004-2005 Media Directory
Newspapers Newspaper Issues Circulation Contact Snow Reports Special Ski Sections & Winter Travel Promotions Maine Sunday Telegram/Portland Press, P.O. Box 1460, Portland, ME 04104,…
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Fall Consumer Ski Show Schedule
Show Calendar Oct. 8-10 SCRANTON National Ski & Snowboard Expo Oct. 14-17 TORONTO Ski, Snowboard & Travel Show Oct. 22-24 OTTAWA Ski, Snowboard, &…
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Seeing Eye to Eye
by Skip King, Reputation Strategies The most critical interface at successful ski areas exists between the two departments that are fundamentally the most dissimilar:…
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The Best and Worst Ads of 2003
by David O. Williams The most remarkable thing about this past season’s crop of resort ads is just how wholly unremarkable they were. Coming…
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Happiness Comes in Big Numbers
In the wake of 9/11 and a still-weak economy, fewer groups are clamoring to go skiing or riding—or even getting away during the summer.…
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Keeping the Boom Going
by Jim Spring, President, Leisure Trends Group Last fall a snowboard retailer told me that his customers were getting older. “They are more interested…
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Snowskates: A sport of the Future?
A small but growing group of snowskate enthusiasts is determined to launch the sport of snowskating into stardom. Snowskates—not to be confused with skiboards—are…