SAM Coverage
Marketing & Sales
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Out of the Blue
For years, the ski areas, hotels and visitors bureaus that surround Lake Tahoe have been crying the blues over their inability to win recognition…
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“Winter Feels Good”
Sports Illustrated senior correspondent Frank Deford recently wrote about “physical illiteracy” in the U.S. He cited several alarming statistics that have peppered the media…
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Information Overload
Ski areas are increasingly putting their media kits on the web. The reasons range from economics (no printing, collating, stuffing or mailing costs) to…
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Summer Forecast
“Since we put our conference center in 12 years ago, summer was on a fast track for us with increases in business every year…
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Going All Out
When Bear Mountain and Snow Summit in southern California merged last fall, they were determined to offer the ultimate freestyle paradise. The result? The…
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Back to School
Attention demographers: In case you have not been to a North American ski resort lately, there is a huge baby boom underway. For proof,…
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Putting on a Show
When Whistler, B.C., began hosting the World Ski and Snowboard Festival started five years ago, lodging occupancy in Whistler Village averaged 23 percent during…
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Beyond the Pass
The wide array of multi-, non-consecutive day lift ticket offerings may or may not be confusing to skiers, according to ski area marketing managers.…
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Being Heard
You’re finally ready to do that long-needed base lodge expansion. At the same time, you plan to develop two dozen condominiums in the base…
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Get Personal with Your Guests
At the beginning of the alpine resort business, services were the same for all guests. A few lifts, a crude warming hut, a handful…