SAM Coverage
Marketing & Sales
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
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Vail Resorts Selects Inntopia For Vacation Booking System
SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to…
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Ohran, Mueller, Nicolson Earn 2017 SAMMY Leadership Awards
Woodbury, Conn., April 18, 2017—Amy Ohran, Ethan Mueller, and Christopher Nicolson have earned 2017 SAMMY Leadership Awards from SAM Magazine. The trio, nominated by…
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Charles Blier to Join Prinoth North America
SAM Magazine—Granby, Quebec, March 28, 2017—Industry veteran Charles Blier has been named Prinoth’s vice president of sales, snow grooming North America. He will start…
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New Season Pass Alliances, Add-Ons, and Pricing for 2017-18
SAM Magazine—Dover, Vt., March 9, 2017—Season-pass launch season has begun, and many 2017-18 products are currently available at their introductory prices. There are also…
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The Guest Experience is the New Marketing
Focus on raising your Net Promoter Scores and watch your profits grow. One of the biggest business trends today, across the entire Western world,…
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Taos Ski Valley First Ski Resort to Become Certified B Corp
SAM Magazine—Taos Ski Valley, N.M., Feb. 22, 2017—Taos Ski Valley is the first ski resort in the world to become a Certified B Corporation,…
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Dealing with Collegians
To attract the college crowd, the price must be right. Give us a D! Give us an E! Give us an A! Give us…
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Early Signs Reflect Last Season
Pass sales are up in the West, and middling elsewhere. Halo or hangover? Following a bad season two years ago, Stevens Pass, Wash., could…
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Size Matters
How resorts measure and report their acreage/miles of terrain has wide-ranging consequences, locally and internationally. The story even made it to us in Europe:…