SAM Coverage
Marketing & Sales
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Finding the Best Bargain in the World
by Patrick Thorne, Snow Hunter Ltd. A study of lift ticket pricing at over 500 ski areas in 30 countries worldwide reveals that prices…
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Tapping TV
“Reality TV, that’s cheap. Putting the X Games on television requires 10 times the production resources used to cover an NFL game,” says Deric…
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What color is our parachute>
Skiing has been, from its start centuries ago, a white sport. It’s played on a white field, and the participants have been mostly white.…
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Kinda Looks Like a Giant Chicken
Two former ski area marketing types are riding a chairlift together. One says to the other, “Ya know, webcams at ski areas are completely…
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Dress for Success
When you walk into an unfamiliar store—Victoria’s Secret, say—and you need advice on a purchase, wouldn’t it be handy to be able to easily…
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From the Top Down
What does it take for the Growth Initiative to be successful? The ski and snowboard school and the rental shop play a big role,…
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An Oasis in the Mountains
As the industry looks at bringing new people into the sport and keeping the converts converted, more and more manufacturers are teaming up with…
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Caught in the Net
Most mountain resort staffs now include at least one person whose job includes oversight of the resort’s electronic marketing efforts. Resorts drop quite a…
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An Offer Nobody Can Refuse
by Jim Spring, President, Leisure Trends Group Ask a skier or rider why he or she does not ski or ride more often and…
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Can You Hear Me Now?
In April 2003, more than 1,400 skiers and boarders shared detailed information about the factors that shaped their decisions about where to slide during…