SAM Coverage
Marketing & Sales
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Marketing from the Inside Out
What attracts the most customers to your resort? Is it the high-speed lifts, the snowmaking and super grooming, the new base lodge, the children’s…
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Weather Report: Skies Are Clearing Up
A few years ago, meteorologist Paul Goodloe at The Weather Channel questioned the five inches of fresh snow reported by Snowshoe Mountain in what…
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The Ski Industry Discovers Puppy Love
Sit. These are well-behaved dog stories. Actually, these stories are about many well-behaved dogs and their masters who annually visit mountain resorts across North…
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The War of the Passes
Remember when there wasn’t much of a ticket-price spread between the biggest and smallest areas? It wasn’t all that long ago that this magazine…
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Tribal Marketing
I saw Slats Grabski up at Tantamount on the last day of the ski season. He skied slush until the lifts closed, and I…
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The States of the Web
In the last few years, state-wide resort associations have added websites to the promotional tools they use. And as Americans increasingly turn to the…
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Mixing Art with Skis
A pair of challenging cross-country ski trails loops through 30 acres of densely wooded, hilly terrain. They are meant to be fast and exhilarating.…
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Hunting For Treasure
Our local cross-country ski recreational program coordinated a treasure hunt for kids on the final day of the season last year and it was…
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Suprisingly Good Start
Defying high odds, including an economic recession, a shell-shocked travel industry and mild weather, the 2001-02 U.S. ski season came out of the Martin…
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Getting Into School
Have you ever been confronted by skiers who are 70 or older who feel that they should ski for free? Well, consider that it…