In This Issue
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Summer Ops Around the Globe
Ski area operators from Europe, Australia, and Japan share insights about the activities and trends shaping their non-winter business. There is opportunity…
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The State of Summer Operations
Analysis of a fall survey on summer operations at North American ski areas offers insights on activities and programming, profitability, and growth…
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Another Bluebird Day
Best practices in snow reporting, as told by an OG snow reporter who used to walk uphill both ways…in the snow. The…
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Cooling Off
Despite fewer lifts being built, it was still a busy construction season as ski areas continue to upgrade their on-mountain transport. After…
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Bigger and Bolder
Why so many ski areas are adding to their footprint, and the logistics behind these terrain expansions. Ski area terrain expansions large…
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Leading the Charge
The growing popularity of electric vehicles drives resorts to navigate investments in charging infrastructure. Resort operators have noticed the influx of guests…
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Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing…
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Skiing Double: Deer Valley East
An expansion of staggering scope, once dreamt of in the original plans for Deer Valley more than 50 years ago, is coming to…
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Fine-Tuning the Rental Buy
There’s a lot of careful work to be done before placing the purchase order. With participation in skiing, snowboarding, and XC down…
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Meet Mike
SAM sat down with the new National Ski Areas Association president and CEO, Mike Reitzell. In September, the National Ski Areas Association…
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Off The Grid in Alaska
A geothermal-powered resort in Alaska offers sustainability insights and inspiration. As sustainability initiatives and emission reduction goals grow in importance in the…
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The Need for Speed
Race programs can add to revenue, boost a resort’s image, and help develop lifelong skiers. Great ski racing careers typically begin at…
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that…
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The Service Recovery Paradox
Strategies to recover negative customer experiences, turning potential naysayers into loyal customers. When was the last time you had a truly remarkable…
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F&B Insights
Staffing, the guest experience, and sustainability drive a menu of ski area food and beverage tweaks and improvements. Staffing issues—exacerbated during the…
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News & Views :: January 2025
The rich are getting richer, boomers are still skiing, the newcomer pipeline issue, Terrain Park Contest winners, and more. Mind the Wealth…
