In This Issue
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The Wake-Up Call
The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to…
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Protection for All Seasons
Summer ops can add to your revenue stream, but they are not care-free. Summer activities were a hot subject even before this…
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A Sidecountry State of Mind
Getting off the beaten slope is all the rage at mountain resorts. But allowing guests to get back to nature has its…
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New Products for Summer
Check out some of the great new products for summer, as well as year-round, operations. SAM Magazine rounded up eight new products…
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The Big Squeeze
Part II of our series reporting on the latest in snowmaking technology. Ask anyone in the know what the biggest trend is…
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Construction Site :: May 2012
The last round of this past season’s construction before looking ahead. Customers had some great new upgrades this season, both on and off…
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Speak Out :: How To Use Market Research
A discussion on using market research. Market research is a powerful tool for understanding customers and making decisions. As “The Changing Face…
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Industry Reports :: May 2012
Vail Acquires Kirkwood… and other industry news. VAIL ACQUIRES KIRKWOOD Vail Resorts (VR) acquired Kirkwood Mountain Resort, making Kirkwood VR’s third property…
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A Tough Sell
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season’s passes. Despite an…
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An Attractive Solution
Magnetic technology has the potential to give detachable lifts greater flexibility, easier maintenance, and longer life. The linear synchronous motor (LSM) could…
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It’s A Small World, After All
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword,…
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Blue Pages :: May 2012
PCMR, TALISKER DUEL OVER…WHAT?…LSSM STANDS OUT IN DOWN SEASON…THOSE SHRINKING SENIOR BENEFITS…SYNTHETIC, BETTER THAN THE REAL THING?…WAIVERS, WAIVERS EVERYWHERE…AND YOU THOUGHT YOU…
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Mountain Spy :: May 2012
In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even…
