In This Issue
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. …
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The Road to Recovery
It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the…
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Quid Pro Snow
Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context…
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Pay to (Snow) Play
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A…
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Enterprising Software
Providers of enterprise software solutions are stepping up their game. Most ski areas are fairly complex operations, especially when looking at them…
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SAM Summit Series 2020 — Part 3: Problem Solving & Strategic Thinking
Mentors ruminate on how to approach major obstacles and challenges. This story is from the SAM print archive Subscribers can read the…
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Mountain Spy :: May 2020
“Can I ride the chair by myself during the coronavirus pandemic?” QUESTION: I’m planning to come skiing there this week, but am…
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Beyond the Pandemic
A playbook for managing recovery for people and culture. Leaders across the winter sports and recreation industries have spent the last two…
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Kids on Lifts
After a tragic accident, Sugar Bowl and the Henderson family have crafted a wide-ranging safety program for young children. Losing a child…
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Sudden End Sinks the Season
A look back at a promising season that fell victim to the coronavirus shutdown. The coronavirus pandemic brought what had been shaping…
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SAM at Home :: May 2020
A screen’s-eye-view of the SAM Huddles. This page is typically called “SAM On The Road,” filled with smiling faces from industry gatherings.…
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News and Views :: May 2020
Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news. Corona Together…
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Publisher’s Memo :: May 2020
We’re all in this together. None of Us Is as Smart as All of Us Dear SAM Readers, By the time you…
