In This Issue
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SAM’s Annual Best and Worst in Marketing 2021-22
Panelists share hits and misses from a season where honesty and humor reigned. If 2020-21 was all about brands establishing trust with…
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Peer Reviews: 2021-22
Resort marketers highlight noteworthy efforts from their contemporaries. Marketers at resorts of all sizes work hard to capture and sell the…
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The Best-laid (Snowmaking) Plans
Your snowmaking strategy and master plan should drive the bottom line. Here’s how. I remember sliding down Cupp Run at Snowshoe Mountain,…
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Breaking Point
The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join…
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Why We Need Systemic Change to Solve the Climate Crisis
Stop falling for fossil fuel propoganda, and focus instead on systemic climate action. As a former climate advisor at the Obama White…
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It’s a Useful Life
Key considerations in deciding whether to repair, upgrade, or replace an aging lift. There are many factors to consider when deciding whether…
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The Supply Dilemma
Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle. Supply chain issues, shipping…
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Screen Time
Ski areas are increasingly turning to digital signs to inform guests and smooth ops. Jackson Hole Mountain Resort, Wyo., has received much…
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Hidden Gems
Sound familiar? SAM Magazine is celebrating its 60th anniversary this year. In the next few issues, we’ll use this space to dig…
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Target Marketing
How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience. There’s guest data and there’s…
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The Path to Progress
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. In February 2005, SAM hosted a “Diversity…
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Getting Grants
The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor. Monetary help with capital improvements is…
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Mountain Spy :: May 2022
THE QUESTION:“Can my family and I camp on your mountain this summer?” Booking trends show that mountain destinations will remain very popular…
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Uphill Uptick
How to handle ever-increasing uphill traffic. In preparation for the winter of 2021-22, and in response to increasing demand, Vermont’s Sugarbush Resort…
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Making It Interesting
Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions. As the door closes on 2021-22, resorts across North America…
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On the Road :: May 2022
Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday. ACCT INTERNATIONAL EXPO, CLEVELAND, OHIO, FEB. 13-16,…
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News and Views :: May 2022
Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. VISITATION GUESTIMATION In March,…
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Publisher’s Memo :: May 2022
Sixty years of SAM and NSAA Cheers! SAM isn’t the only industry institution celebrating its 60th anniversary this year. In 1962, the…
