The National Skier/Boarder Opinion Survey shows a continuation of the previous year’s trends, the total sliding population is getting younger and the tremendous growth in snowboarding is slowing as convert skiers are dwindling.
The Voice of the Mountain Resort Industry | Est. 1962
Browse SAM
From the Magazine
From your search:
SAM Answer · AI
Searching…
No matches. Press Enter for the full archive search.
Mountain Departments
Popular Sections
Since 1962
Subscribe to SAM.
Six print issues a year, exclusive access to events and programs, and the archive of content operators have trusted for six decades.
Individual Subscription · Treat yourself.Group Subscription · Spread the love & save.Gift Subscription · Make someone’s day.
Already a subscriber? Log in →
Free Newsletters
Industry intel, in your inbox.
Stay informed with news, ideas and insights for mountain resort professionals.
SAM Member
Sign in
Enter your email and we’ll send a secure sign-in link — no password needed. If you have a SAM subscription, it’s connected automatically.
Check your inbox — we’ve sent a secure sign-in link. It expires in 15 minutes.
Dev (staging) — email is off here.
Open your sign-in link →
Not a subscriber? Start a subscription →
September 1999 Issue
Our Customers: Younger, More Riding