SAM Coverage
Public Relations / Publicity
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Snow People, June 2017
Welcome to the June edition of Snow People, where we highlight happenings to prominent people in the mountain resort industry. Michael Keller, Yellowstone National…
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An Inside Look at the Intrawest/Aspen/KSL Deal
SAM Magazine—Denver, May 11, 2017—The Denver Post resort business reporter Jason Blevins pored through Intrawest’s 273-page PREM 14C, a preliminary information statement relating to…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
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Vail Resorts Selects Inntopia For Vacation Booking System
SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to…
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Charles Blier to Join Prinoth North America
SAM Magazine—Granby, Quebec, March 28, 2017—Industry veteran Charles Blier has been named Prinoth’s vice president of sales, snow grooming North America. He will start…
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The Guest Experience is the New Marketing
Focus on raising your Net Promoter Scores and watch your profits grow. One of the biggest business trends today, across the entire Western world,…
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Taos Ski Valley First Ski Resort to Become Certified B Corp
SAM Magazine—Taos Ski Valley, N.M., Feb. 22, 2017—Taos Ski Valley is the first ski resort in the world to become a Certified B Corporation,…
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Trailblazers :: James Niehues
Trail map painter for resorts across North America. SAM: Why do skiers and riders love trail maps?Niehues: A ski map is used like no…
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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Why Don’t More People Like Us?
Here it comes again, hurtling toward you like that old double chair that whips into the back of your legs no matter how prepared…
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Time for a Guinness
The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and…
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Cloudy, With a Chance of Collaboration
“This weekend, we expect a winter storm to impact the area, leaving behind several inches of snow, so everybody should plan to hunker down…
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Job Number One
Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers. With the huge Baby Boom generation, which…
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What to Say, How to Say It
Communications after major events must be handled with utmost care. Not long ago, resorts released information regarding bad news events only grudgingly, if at…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers. Click here…
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Code Read?
Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
